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Kantar

Market Research
25,000+
Employees
1992
Founded
About

Kantar is one of the world's largest market research and data analytics companies, covering brand tracking, consumer panels, media measurement and advertising effectiveness. It runs the Worldpanel consumer purchasing panels and the BrandZ brand valuation study. Formed within WPP in 1992, it is now majority owned by Bain Capital.

Insights at Kantar

Think Like a Member of the Board

Andy Doyle Chief People and Agent Officer, Kantar

Andy Doyle leads People and Agents at Kantar: roughly 12,000 colleagues and 17,000 agents, with over ninety percent of the company using AI every day. His first chief officer seat was a small one at a dot-com that failed, and he still counts it among the most valuable jobs he has had. He walks through the path to the Chief Officer seat, including the six months he was handed as an interim at ITV and decided on day one to stop behaving like one, the predecessor he knew he could not imitate, and taking the job in a financial crisis that made him cut his own function by forty percent.

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