About me
Mridula has accomplished results in content marketing, building and driving digital campaigns (social media and AdWords), optimizing campaigns, streamlining reporting based on KPI metrics and drawing insights from the marketing data captured.
After good exposure in driving digital campaigns for B2B companies, Mridula would like to get deeper exposure in Web Marketing Analytics. She would like to delve deeper into the “closed loop” approach to digital marketing, which involves slicing and dicing data to identify optimization opportunities, use analytics for developing better lead generation & nurturing strategies – all to prove (and improve!) the marketing ROI.
Read her blog for Digital Marketing tips and point of views http://mridulavelagapudi.blogspot.com