About me
Shannelle Armstrong-Fowler is the Founder and Chief Stylist for Haute & Co. Bridal™ Boutique, Chicago’s leading plus size bridal destination. She is an award winning communications and retail executive with over 15 years of experience managing the public relations of major brands including McDonald’s, Sears, and Kmart. Prior to Haute & Co. Bridal, she served as the director of public relations for Sears Holdings. While in this role, she launched the celebrity lines of Nicki Minaj, Adam Levine and John Cena.
A known style and image fashionista, Armstrong-Fowler writes a weekly blog, Wedding Curves, providing styling, humor, and support for brides planning their weddings. Recently, she created a new curriculum for Columbia College in fashion public relations, a course that seeks to bridge a student’s “passion for fashion” with business, operations, and marketing strategies.
In October 2015, Armstrong-Fowler will launch an incredibly game-changing approach to fashion. This initiative will change the way we view, segment, and approach consumers interested in apparel, beauty and hair products.
She has received numerous awards, including three Publicity Club of Chicago Silver Trumpet Awards, the Global Hamburger Marketing University Best Marketing Plan Award and two consecutive McDonald’s Chief Marketing Officer Team Awards.
Armstrong-Fowler has a master’s degree in Political Management from The George Washington University and a bachelor’s degree in Administration of Justice from Virginia Commonwealth University. She is currently completing the Executive Scholars Program at the Kellogg School of Business, Northwestern University, with a concentration in marketing and sales.
Armstrong-Fowler is married to Sean Fowler and they live in Chicago, IL.