The role focuses on 4 key areas:
1) Planning: Provide high quality organic response estimates by month to each local BU geo marketing manager to include in workload plans planning based on historical organic response analysis. (Vanina - Should this include uploading estimates into MIM?)
2) Monitor and Optimize: Monitor and look for ways to improve all aspects of the organic RLM process including scoring, routing and lead passing. This will include but is not limited to root cause identification and resolution, working with CHQ to refine the scoring model around organic responses and identification of opportunity identifiers to pass responses to.
3) Management System: Create and maintain a management system focused on organic RLM and drive work streams to improve organic RLM across each BU in the geo. Establish regular communication cadence with local geo RLM leaders, campaign mangers, digital strategists and DDR teams. Establish feedback loop with CHQ teams on blockers, gaps, new workstream ideas, etc.
4) Enablement and Evangelism: Lead organic RLM enablement for the DDR and Marketing teams. Document case studies to help evangelize the value of high quality organic responses when leads are successfully passed through to DDRs. Drive local adoption of new RLM 2.0 tool capabilities such as Schedule a Consult.
Required Technical and Professional Expertise
Be data savvy and able to answer data related questions through self serve reporting tools; prior experience working with Sunrise/Pearl is a plus
Have strong project management skills
Able to lead with influence across a broad group of stakeholders
Able to act, drive strategy and execution without daily manager direction
3-5 years prior marketing experience required; familiarity with organic responses and/or a former digital strategist or campaign manager a plus
Preferred Tech and Prof Experience
RLM experience at IBM a plus
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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