Melanie Notkin is an entrepreneur, author, speaker, marketer and leading voice of childless, often single, women. Notkin is the founder of SAVVY AUNTIE®, the lifestyle brand designed for the rising demographic of child-loving non-moms she dubbed PANK® (Professional Aunts No Kids) and which she launched in 2008. In 2009, Notkin founded Auntie's Day®, the first national day to honor and celebrate aunts and godmothers. Her first book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (2011) was a Wall Street Journal best-seller. In 2012, Savvy Auntie and Weber Shandwick co-released “The Power of the PANK,” the North American study on the PANK demographic. In 2014, her reported memoir on the lives of modern single, childless women, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist Starred Review and inspired her work with DeVries Global PR on a national demographic study of all non-moms entitled: “Shades of Otherhood.




Melanie Notkin and her work have been featured in The New York Times, Wall Street Journal, Chicago Tribune, TODAY Show, CNN, NPR and in several other national and international media outlets and research reports. Her writing has appeared in The New York Times, New York Post, Washington Post, The Huffington Post and more. She lives in New York City.