GroupProductManagerThailandEDNatPepsiCoinBangkok,Thailand

PepsiCo
PepsiCo What makes you unique, makes us better.
4mo Job
Auto req ID: 180113BR

Job Description

Role

  • Partner with APAC Marketing Lead to lead the Marketing agenda on product’s Portfolio for Thailand
  • Responsible for creating and owning the Annual Operation Plan (AOP) & Brand Marketing Calendar
  • Lead growth agenda through actionable insights drawn from internal, 3rd party data and researches along with extensive consumer work
  • Manage and own the Brand budgets and Media Spends
  • FPR for all Agencies- Creative, Digital, Media, and Activation etc.
  • Manage Brand Celebrity and influencers
  • As Project Lead on Key innovations, lead Cross-functional teams towards timely execution of the NPD along with in-market launch

Accountability
  • Understand and develop relevant consumer insights for Thailand with specific focus on product Categories
  • Implement and execute marketing calendar activities according to AOP on time and in full
  • Manage A&M spending to be in line with AOP and ensure Working/Non-Working Spend Ratio
  • Coordinate and work closely with creative, digital, media, activation and research agencies
  • Monitor brand health, market share, HH Penetration and update Senior Management
  • Coordinate with internal partners- Procurement, R&D, Trade Marketing, Finance etc to get alignment and drive key activities
  • Be the Project Lead on key NPD initiative and run cross-functional Project meetings to deliver innovation on time

Qualifications/Requirements

Qualification

  • Bachelor/ Master Degree in marketing or related field
  • 8 years’ experience in Marketing, both NPD and Brand Activations (FMCG experience is preferred)
  • Leadership skills, able to lead team and drive actions
  • Innovative thinking: able to lead team in new ways of thinking and execution
  • Good relationship building and teamwork skills
  • Proactive & flexible approach
  • Be able to prioritize and deal with ambiguity
  • Work well under pressure and in a dynamic work environment
  • Good command in both Thai & English
  • Computer literature in Microsoft Office
#LI-APACRelocation Eligible: Not Eligible for Relocation
Job Type: Regular
 

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PepsiCo
What makes you unique, makes us better.

PepsiCo is a leading global food and beverage company. Go just about anywhere and you'll find us. Our products are available in more than 200 countries and territories around the world and our portfolio includes 22 brands that each generates more than $1 billion in estimated annual retail sales. At [...]



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