https://jewelryhaus.wordpress.com/2022/06/08/does-bespoke-jewellery-mean-unique/

Bespoke is a unique method of communicating and expressing one’s style. With so many firms competing for difference, the phrase “bespoke” may be used somewhat loosely these days – whether it’s offering services to ensure a better fit, personalization to add a one-of-a-kind touch to an accessory, or some exquisite craftsmanship to distinguish a purchase. Many jewellers use the term “bespoke” improperly, believing it to signify “unique,” “up-market,” or “hand-made.” For example, in the statement “this jewellery collection is truly bespoke,” both the word insertion and the phrase are erroneous and useless!