Hudl is changing the future of sports technology. We create software to help coaches win, athletes look like pros, and recruiters find more talent. 

Our software provides more than 4.3 million coaches, athletes, trainers and analysts across 30+ sports the insight they need to win at every level of competition.

Lincoln, NE
Computer Software
1001-5000 employees
Founded 2006

Performance analysis for sports at every level.


Make every moment count



If it’s worth doing, it’s worth being the best. We stay focused on our long-term goals, take big swings and aren’t afraid to fail. We believe nothing is given. We have to constantly earn the right to win and we do it with humility and integrity.


We take care of each other. We’re people first, co-workers second. We value outcomes over hours—burnout isn’t a badge of honor. We default to trust and always assume positive intent. Together we build an experience that’s flexible, creates work-life harmony, and allows everyone to thrive while having fun along the way.


We get out of our comfort zone and pitch in whenever it’s needed. We build empathy for customers and each other by rolling up our sleeves and jumping in to help—because there’s no better way to build understanding than firsthand experience.


We're humble and curious. We seek out diverse perspectives and new approaches. We don’t just want to know, we want to know why. We value learn-it-alls over know-it-alls. We listen to truly understand, not just to reply.


Feedback can be hard, but it’s how we grow. We seek out #realtalk and give it freely, but always from a place of care. We work hard to build a culture of trust so candor can be the norm. We’re clear, constructive and don’t leave things unsaid.

Diversity & Inclusion

We’ll become a true leader in the global sports industry when our organization reflects the world we serve and we remain focused on DE&I for our employees and customers. We’re tracking our commitments and progress in our annual diversity reports.

Read our latest report


Unlimited Vacation: You're an adult. We trust you to get work done and take a break when you need it. Plus, Hudlies enjoy their birthday along with week-long summer and winter breaks to unplug.

Professional Development: We're lifelong learners who encourage professional development. Through Hudl-wide and department-specific programs, you'll see why Hudl is the best place to grow your career.

Sabbatical: Every five years, you'll have no choice but to take a two-week trip halfway around the world. Really! We’ll even help you pay for it.

Amazing Team: The most valuable asset we have is our people. Come work with a super smart and talented team dedicated to making your job awesome.

ERGs: These employee-led affinity groups provide support for all employees to be their authentic selves at work: HerHudl, Hudl Black, Pride@Hudl, Community Champions and Mental Wellness.

Free Lunch: Our Lincoln office has in-house chefs prepare lunch daily, and our offices in Boston, London and Omaha get lunch delivered once a week.

Health Insurance: We have you 100% covered. And we'll cover your family at an awesome rate, too.

Retirement: From our US 401(k), to our UK pension scheme, and everywhere in between, we want to help ensure our team meets their retirement goals.

Parental Leave: We understand the importance of family. Get the time you need with our extended parental leave for birth parents, non-birth parents and parents who adopt or foster.


Hudl is built on collaboration, teamwork and inclusivity. We encourage a culture of belonging that draws strength from relationships and teams with diverse backgrounds. We also focus on growth by supporting mentorship and providing avenues for career progression that span both technical and people leadership.

Opportunities at Hudl

Hudl Employees on Mogul