With billions of daily internet searches for products, news, and information, few professionals are more coveted in the world of marketing than a talented content writer. They know how to present ideas in a simple, straightforward manner so it appeals to readers, especially those who would be interested in the client’s business. At the same time, content writers have enough personality and style to keep the text engaging. A content writer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their clients’ content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer. Content writers have a number of skills including: Excellent overall writing skills in a number of different styles/tones and Impeccable spelling and grammar and A deep understanding of consumers and what motivates them online.