Office of Postsecondary Education (OPE)
U.S. Department of Education
Washington, United States
8 2021 -
Media Analyst
The Coca-Cola Company
Atlanta, GA
1 1996 - 4 1997
I gained my foundation in media and public relations with The Coca-Cola Company as a Media Analyst. Here I maintained media buys database, negotiation and purchase status of television, radio and print media for all brand accounts within media group. I also acted as communications lead and primary liaison between media buyers as well as category analyst to set media traffic for ad placement in various markets. This allowed me to prepare market and channel level presentations for national media plans by utilizing in-sight tools and lifestyle data (i.e., Neilsen, Soundscan, etc.).
The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world.
Public Relations/Adjunct Professor
Southeastern Community College/Ladder-to-Success Program
Whiteville, NC
11 1997 - 4 2000
During my tenure at Southeastern Community College I afforded the opportunity to play many roles. First as a Public Relations Coordinator for the county's JobLink Career Center. Later I was asked to act as an Adjunct English Professor to guide students in English/Language Arts instruction.
Later I helped establish a $2.5M Welfare-to-Work (W-t-W) Department of Labor grant for rural communities. Here I facilitated partnerships with state, federal partners and key stakeholders to further strategic goals. I also created marketing strategies and implemented recruitment programs, inclusive of all collateral materials; as well as, technical writing needs.
Public Realtions/Marketing Consultant
Flowworks, LLC
Atlanta, GA
4 2000 - 8 2004
Acting as a Public Relations/Marketing Consultant for a regional media company, Flowworks LLC I help produce and direct live web cast of the 1st Georgia Latina Pageant distributed to over 47 countries; I also coordinated Baby Phat/Phat Farm Launch Weekend, resulting in 75 % increase in sales (Macy’s). During that time I negotiated contracts and secured beverage sponsors for Atlanta Bike Fest; also oversaw value approximately $50K in revenue.
In addition, I produced video shorts and live streams for major brand activations (i.e. Essence Music Festival, Verizon Soul Beach, Versace Fashion/Music Tour, etc.). I further secured sponsorships to facilitate special events/campaign activations that provided face maximization and placement of human brands (i.e., athletes, artists & entertainers). And acted as a creative and technical writer for programming, website design and promotional packages; also provided guidance to staff and third party vendors.
Special Assistant to the Mayor/Empowerment Zone District Manager
City of Atlanta
Atlanta, GA
4 2000 - 5 2008
As Special Assistant to the Mayor, I oversaw legislative and public relations projects for the Mayor’s Office. Specifically providing project management and training for 60+ boards & commissions. In addition, he acted as legislative liaison for Mayor’s Office to City Council; as well as, consulted and provided guidance on policy issues and budgetary impact.
Prior to the working in the Mayor's Office, I acted as Empowerment Zone District Manager assisting 2,000 entrepreneurs and business owners expand within what is now the City's Renewable Community Area.
Corporate Relations Coordinator
Sundance Institute
Park City, UT
1 2008 - 2 2010
As a Corporate Relation Coordinator for the Sundance Film Festival I provided event services and activities for 1,200 accredited entertainment industry leading executives, producers, agents, buyers, publicists, lawyers and financiers; interfacing with senior level property managers, senior executives, department heads such as CAA, WME, ICM, etc.. I also provided support, client management and
benefit administration to all corporate supporters of the Festival, including Official Sponsors like Entertainment Weekly, HP, Honda and Sundance Channel. In addition, I assisted with branding and activation plans, client entertainment and event management.
The Sundance Film Festival is the premier showcase for independent film held each January in Park City, Utah. The festival comprises of competitive sections for American and international dramatic and documentary films, both feature-length films and short films.
Adjunct Professor
Prince George's Community College
Upper Marlboro, MD
8 2013 - 6 2017
Acting as Adjunct Professor for Prince George's Community College I promote, guide, conduct, and support audience research and evaluation of communication and marketing programs, including formative, process, and outcome evaluation and qualitative and quantitative methods.
In addition, I design and coordinate quantitative research studies; also guide study on how to analyze quantitative research study findings; as well as define and plan survey research requirements for research projects. I also guide students in comprehension of English Composition and Literature Studies; also facilitate online learning labs to promote dynamic instructional environments.
Chief Creative Officer
A City East, LLC
Atlanta, GA
6 2013 -
A City East is a film and television production company responsible for the development of television series and feature film projects. As Chief Creative Development Officer it is my role to oversee the efficient and successful management of project development from script to sell.
Overseeing third party vendors, project schedules and budgetary requirements allows me to always impact the company's bottom line. This is while fulfilling another primary duty as a creation developer where I implore strategic development solutions.
Strategic Affairs Innovator
Smart City Hubs
4 2016 -
Smart City Hubs seeks to explore, identify and expand technological advancements in public safety, mobility, artificial reality/intelligence data management, drone technology and entertainment industries (i.e., film production, sports, medical, etc.).
Increase STEM training and employment initiatives for at-risk populations with a lens on rural communities and underserved communities. Link rural and urban centers in providing new career pathways, via registered apprenticeship training and personal development services.
Develop smart city design models that utilize tech solutions to efficiently deliver revenue generating homes & businesses.
Work with the creative teams to manage projects from start to completion, ensuring deliverables are completed on time and within budget.
National Lead/Workforce Analyst ETA
U.S. Department of Labor
Washington D.C. Metro Area
1 2016 - 6 2019
Oversee DOL national programs (e.g., Federal Bonding Program – FBP/National Liaison, National Clean Slate Clearinghouse – Contract Agreement Committee Chair (White House Initiative), Federal Interagency Roundtable Council (FIRC) – Member; FIRC Juvenile Sub Committee Member, Reentry Employment Opportunities (REO) Management Information System (MIS) - National Lead, Training to Work Program – National Lead, National Lead Region 3 – REO Division. Office of Workforce Investment (OWI) Professional Development Committee Chair; Marketing/PR Committee Chair, REO PR/Marketing & Outreach Lead. Serves as Contracting Officer's Representative (COR) in monitoring vendor/contractor performance, My Brother’s Keeper Taskforce, DOL National Lead.
Chief Administrative Officer
Clean & Clear Evaluation and Treatment Services, Inc.
Atlanta, GA
1 2009 - 1 2016
Clean & Clear is a comprehensive alcohol and substance abuse treatment facility. Clean & Clear's primary responsibility is to work hand in hand with the local management entities (LMEs), while providing a wide variety of public and private partnerships to promote recovery of it's customers through the reduction of stigma and barriers to services.
Olympics Special Events Coordinator
NBC/General Electric
Atlanta, GA
6 1996 - 7 1996
During the 1996 Olympics I acted as the Special Event Coordinator for the President of NBC/General Electric's immediate staff and personal guests. Reporting directly to Gary Wendt, President of GE Capital Services I managed the President’s phone, calendar, travel arrangements and expenses. I Also coordinated invitations, accommodations, ground transportation, merchandising, ticket acquisition and on-site activations.
