I found a report by pwc about seed crowdfunding and how women are better at this than men. This is a male-dominated world but women have more success — apparently.
I don't see examples though. Do you really think it's true? It sounds a lot like Ellevest.
"This report finds that while men clearly use seed crowdfunding more than women, women are more successful at crowdfunding then men. Seventeen percent of male-led campaigns reach their finance target, compared with 22% of female-led campaigns. Overall campaigns led by women were 32% more successful at reaching their funding target than those led by men across a wide range of sectors, geography and cultures.
Female crowdfunding success is in stark contrast to established funding mechanisms for business startups and growth in which women-led businesses continue to face barriers to accessing finance.
In light of these findings we call on governments, funders, business advisors and businesses of all sizes to seize this opportunity to identify, quantify and remove the grey-suit-factor, which remains at the root of this historic inequality in female founders’ access to finance."
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