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Shindy Chen
almost 4 years New York, NY, United States Story
This App Chooses Your #OOTD AND Avoids Embarrassing Fashion Repeats

“Uhm, ew. Didn’t you wear that last time?” 

It’s possible, given that 80 percent of what you wear is based on 20 percent of your closet. Forget trying to remember which top/dress/suit you wore to the last date/wedding/company-wide work meeting, or even just last Monday.

Tracking outfits on social media is hopeless; Instagram is too public and scattered, and other fashion apps are outdated or way too focused on spending more money.

Enter: Cloth

Cloth is a free iPhone app that helps you make the most of your closet now. By logging your outfits, it tells you what you wore and when, and whether you can wear it based on today’s weather outside. 

Start by simply photo-logging and tagging your clothes and accessories by weather, designer, event, color, mood, and more.

Then, snap yourself in an outfit and get social feedback from Cloth’s user community, or keep it completely private—it’s up to you. You can also simply find style inspiration and follow other Cloth members. 

“There are those who just want to remember their favorite outfits for themselves, those who use Cloth’s weather feature as their default way of getting the day's forecast—and seeing what they should wear—and those folks who just want to be lookie-loos, and search what other people are wearing,” says Cloth Co-Founder and CEO Seth Porges. 

The more you add, the easier and faster you can search for your #OOTD. Cloth’s social network has evolved into a platform where fashionistas can showcase their individual style and also help others around the world look their best.

“My favorite feature is the ability to see what people are wearing in any city in the world. So if you're traveling to Paris tomorrow and want to see how people are dressing, you can,” says Porges.

So, no more date night fashion debacles. Skip the blazer and skirt redux from last year’s company conference. Save time in the morning with a cute outfit based on the day’s weather notification. And finally, rediscover your beautiful things and wear more of your closet.

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Shindy Chen

Follow me on MOGUL! Author, editor and writer in tech, travel, money, lifestyle, and more. Instagram: shindychen / Snapchat: realshindychen ❤️ 2015 MOGUL 35 Under 35 👑

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