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TheSecrettoYourChild’sSuccessIsintheTub

The Secret to Your Child’s Success Is in the Tub

Creativity is a critical part of childhood. From pretend play to arts and crafts, kids seem to naturally gravitate toward creative play – and it’s really good for them! Creativity allows for self-expression, helps kids cope with and communicate their emotions, builds problem solving skills, and even helps develop future academic skills.

It’s also one of the most sought-after skills in today’s job market. Employers are looking for candidates who can do more than execute technical skills. A creative approach to product design, marketing, even programming is the key to success. Apple guru Steve Jobs is the perfect example. His eagerness to try new things and draw inspiration from unusual places is well documented, as is his belief in the study of humanities and liberal arts (and anything else that interests you).

You can encourage your child’s creativity by providing plenty of unscheduled, screen-free playtime, encouraging imaginative pretend play, supporting their artistic efforts, and… wait for it… by giving them a bath.

Yup. A bath. Turns out that soaking in a nice, warm bath helps us relax, which in turn triggers the release of dopamine, a chemical that transports signals from one brain cell to another. Dopamine helps control the brain’s pleasure center, regulates emotions, and, according to neuroscientist Alice Flaherty, makes us more creative.

Case in point, famed Greek mathematician Archimedes made such an important discovery while soaking in the public bath house that he leapt out of the water, yelling “Eureka! Eureka!”. His discovery coined a phrase we still use today and inspired International Bath Day (June 14), a day dedicated to thinking deep thoughts and making big time creative discoveries in the tub.

The right tub toys can help promote creativity and discovery. In a recent survey conducted with 300 American parents, 93% reported supplying fun tub toys at bath time. Toys like:

Educational Insights® Bright Basics™ Bath Blocks – Provide the perfect pretend play escape with this set of floating foam castle pieces and props. MSRP $19.99.


HABA USA Bubble Bath Whisk – Whip up some fun in the tub with this sturdy plastic spinner! MSRP $7.99.


Yookidoo Submarine Spray Station – Make bigtime discoveries as you activate jet sprinklers, spinning propeller, and rotating water gauge! MSRP $34.99.





Disney Baby Licensed SoapSox® - Little one’s favorite friends come to life, encouraging imaginative play, with this adorable line of Disney characters designed for fun in the tub! Slip some soap into the internal pocket and they turn into a sudsy washcloth. MSRP $12.99.



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