CEO Nadine Ramos is truly a force to be reckoned with and her climb to success, epitomize the attributes of an American success story. Over a decade ago, Ramos began the journey toward a life of purpose as an accomplished businesswoman. The bold and confident Alphabet City, New York native embarked on an incredible journey that has resulted in nurturing her vision into a successful brand built on integrity.
On the discovery of the little known substance known as Keratin, Ramos challenged herself to recreate a salon friendly formula within US beauty regulations. Once she accomplished that goal, The Brazilian Keratin Straightening Company was born with one goal in mind: have salons all over the world using her product and women everywhere experiencing fabulous hair.
With limited funding, this self-made millionaire manifested her business from a dream into what is projected to be the next transcendent beauty empire. Turning a mobile service business into what is now the flagship salon, Keratin Lounge, located in New York’s Midtown Manhattan, Ramos superseded her own expectations when she grossed over two million dollars in her first year of business.
Using the financial resources garnered from the success of the Brazilian Straightening treatment, Ramos built a distribution company for LASIO® Keratin Treatments, known to date as one of the safest professional keratin straightening systems on the market.
The LASIO brand has since expanded with the introduction of HYPERSILK®, a line of keratin infused daily care and styling products, and Rio de Keratin® the beauty industry’s first do-it-yourself keratin treatment.
One vision sparked a global reach to seven continents and thousands of salons worldwide. With one mindset, never stop dreaming, Ramos continues to capitalize on her dreams.
Nadine recently added wife and mother to her list of titles and she is the epitome for balancing career and personal life! To keep up to date with Nadine and her company, you can follow her via social media on Facebook, Twitter, and Instagram.