The first weekend of Coachella 2018 brought a flurry of brand marketing activations to the Palm Springs area. Many of these pop-ups took place at nearby estates and hotels, but one activation inside the music festival attracted a lot of buzz: The W Village experience in the Safari Camp Grounds at Coachella. At this brand activation, The W (a global Marriott brand) created a one-of-a-kind experience for their SPG and Marriott Rewards members.
The W Village experience was the perfect way to show Coachella attendees that doing festivals “the W way” is the way to go. Marriott created four gorgeous yurts, made to resemble W Hotel properties in Bali, Hollywood, Barcelona, and Dubai, The Palm (set to be the first W Escape in the Middle East). Marriott Rewards and SPG offered members were able to bid their points for the chance to stay in one of these four beautiful yurts.
The W is a brand that has always been dedicated to music, and Marriott did Coachella “the W way” by providing a more exclusive, upgraded experience for the music lovers in attendance. All Coachella attendees, whether or not they were a Marriott Rewards or SPG member, were also invited to the “Loyalty Lounge”, located in the general admission area, where they could relax and recharge.
The yurts provided a spacious, luxurious getaway for Coachella attendees. Each Yurt featured a king size bed and sitting area that encompasses the look and feel of a room at a W hotel. Guests were also offered an array of W Hotel standard amenities and festival indulgences, including a refrigerator personally stocked with their favorite snacks and beverages, maid turndown service, personal concierge, private bathroom and shower for each Yurt, access to the Safari Lounge, and shuttles to take guests to and from Coachella.
Details Broken Down:
- One (1) modern yurt fully furnished upon your arrival
- Two (2) 3-day Artist passes to Coachella Weekend 1 or 2
- Two (2) Yurt wristbands for exclusive access to the Resort areas and Safari campground
- Shared guest viewing area access at each stage
- Access to Safari Lounge
- Access to Artist Compound
- Access to all Safari amenities
- Access to all VIP amenities
- Breakfast served to Yurt between 8am-11am
- Access to artist catering for gourmet breakfast, lunch, and dinner
- Outstanding in the Field Dinner
- Restroom and shower private to your Yurt
- Stocked mini-fridge with W inspired food and beverages
- Chilled bottle of champagne upon arrival
- Complimentary Wi-Fi access
- Personal host to assist you
- 24-hour security
- Airport transportation to and from Palm Springs
- Morning yoga
- Maid and turndown service daily
- Marriott Rewards | SPG | Ritz Carlton Rewards Gift Bag upon arrival
- Yurt “house car” service
The W Village experience will also be taking place during the upcoming second weekend of Coachella 2018. If you are attending this weekend, definitely mark down to check out the W’s extravagant Coachella brand activation, as it is one you definitely won’t want to miss.