By Marcus Shelksohn, Director of Product Management - Mobile Apps, StubHub
Picture this: it’s the bottom of the ninth, bases are loaded, and your favorite MLB player has just stepped up to bat. Silence falls over the ballpark as he braces for the pitch -- and then your heart somersaults in your chest as he cracks the pitch into the right field bleachers. Euphoric, you turn to the seat beside you -- but no one’s there to help you celebrate.
Live events are an inherently social experience, and the moments that make a night out truly memorable -- whether singing along to a surprise encore or witnessing the winning home run -- are all the more magical when you can share in the excitement with a friend. At StubHub, we’re passionate about connecting fans through inspiring event experiences so that friends, family and coworkers can make extraordinary memories together.
Social integrations are a powerful tool to help fans plan their night out, allowing them to seamlessly discover, share and purchase tickets anywhere, with anyone. That’s why we launched the ultimate “plan together” feature at StubHub: our new iMessage integration allows users to easily share multiple sets of ticket options for an event with their friends, so their friends can vote for the ones they like best - all within iMessage. When friends receive the vote request from StubHub through iMessage, they can open the ticket options within the StubHub iMessage app and vote on where they’d like to sit. Once they cast their vote, details automatically go back to the planner within iMessage, and any member of the group can move forward to purchase the tickets through StubHub.
And we’re just getting started putting the power of social connections to work for our customers. Last year we added Facebook login, which made it easier for customers to access their StubHub account without having to remember yet another password, and with our most recent app release, we added a new feature where you’ll be able to see your friends’ activity on StubHub if they, too, are logged in through Facebook. Users will be able to see which events their Facebook friends are planning to attend, as well as what artists, teams and venues they are interested in. Whether you’re browsing your feed for event inspiration or looking for a concert buddy for a specific show, our Facebook integration works to make live events more engaging, connecting friends -- new and old -- for a night to remember.
As the experience economy continues to thrive, with consumers increasingly valuing memorable experiences, the role of mobile and social within the live events industry will only grow more important. Social integrations serve as powerful channels to help fans find interesting events and seamlessly plan extraordinary nights, together. From chatbots to our iMessage experience to finding your Facebook friends with similar interests, StubHub is dedicated to advancing mobile and social technologies and heightening the fan experience, bringing people closer together around their favorite events.
After all, memories are made sweeter when shared with the people who matter most in your life.
StubHub is the world’s largest ticket marketplace with tickets available for more than 10 million live sports, music and theater events in more than 40 countries. We enable fans to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences.