Born in Cape Town and raised in Toronto, Lauren Atkins has always had a natural curiosity about the world and what makes people tick. She spent much of her childhood and adolescence singing in the choir, acting in plays, and modeling. But it was the invention of social media platforms and advances in digital entertainment that really sparked her entrepreneurial spirit.
In 2006, Lauren began hosting a popular online music show “Black Cat Baby Presents.” She wrote and produced every episode. Artists from around the world began submitting music. What began as a small hip-hop podcast quickly became a format for musicians of all styles to showcase their talent. Her weekly blog about her musings on life, love, and womanhood has been read over 10 thousand times. After the success of the award-winning web series My Friends Think I am Funny, which she wrote, produced, and co-directed, Atkins had an idea: why not create a festival celebrating the best of the web in New York City? After a successful launch in 2014, NYC Web Fest continues to gain in size and momentum, with guests flying in from in from around the world.
NYC Web Fest Founder, Lauren Atkins, with Sales Director, Sarah Grieco
Recently named one of the 6 Great New Media Festivals by Backstage, NYC Web has brought together a multifaceted diverse group of people from around the world to showcase the best of the web. Atkins founded NYCWF after recognizing there were several festivals showcasing digital series on the west coast but nothing in New York. “Our goal is to make this festival the premier home for digital producers on an international level. An organic space where creators can showcase their talent, network with other artists, and learn from industry insiders,” said Atkins.