Nowadays, internet marketing is at the forefront of many businesses advertising and promotion; if you don’t have an established online presence, you’re falling behind. A great way to use the World Wide Web for internet marketing is through social media platforms such as Facebook, Twitter and Instagram, which have all become huge marketing tools for businesses both big and small. If you’re struggling with how to use social media to your advantage, here’s a few ideas.
Competitions are basically irresistible to customers. The chance to win freebies and get deals is too good to pass up! Host a competition on your social media platforms, in which your followers have to share your page or write a review (something that’s going to be beneficial to you) to be in with a chance of winning. You should also make it clear that only followers and subscribers can win, as this will encourage people to subscribe to your page and maximise your audience for future posts.
Social media is one of the best ways to build up a brand identity. It’s so easy to put across exactly what you want your brand to say to your customer, and it’s a great way to connect with your audience. You can post about your company values, your history, your views on current affairs – whatever you want! You can also adopt an overall tone that helps customers to understand who your company is, be it friendly or formal or anything else.
Using your social media page is a great way to advertise deals and promotions, but you need to do it right. Don’t be too overbearing, posting tweets and Instagram pictures all day every day about your latest sale – once or twice is enough to get people’s attention. It can be tempting to spam people with your great deals, but there really is no need and it’ll just end up making people unsubscribe to your page. If you do this right, it can be a great way to maximise sales and also gain new customers; no one can withstand the appeal of an offer!
Interact with Customers
Never before has it been easier to interact with your customers online. Social media was created to allow people to interact easily with each other, so you should use this to your advantage. If your customers give feedback or a complaint, let them know you’re listening and will look into what they’ve said. Your customers will feel happy they’ve been heard and you’ll become a more trustworthy brand. Remember whenever you write anything that it’s completely public; don’t be rude to customers or post anything offensive.
Use your social media page to give your followers a little peek into the inner workings of your business. Show them how products are made, take them to business events and introduce them to the team. This will make your brand seem more trustworthy, and also add real interest to your posts – everyone wants to know what goes on behind closed doors!
Social media is a brilliant way to incorporate internet marketing into your business strategy. It’s so simple to use and virtually free, so why wouldn’t you at least give it a go? Connect with your customers, maximise sales and build up your ideal brand identity with just a few taps on a keyboard and clicks of a mouse.