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HowStartupDagneDoverIsBuildingThePerfectHandbagForWorkingWomen

Dagne Dover
over 2 years New York, NY, United States Story
How Startup Dagne Dover Is Building The Perfect Handbag For Working Women

If you're in the handbag industry, you don't get much closer to your customer than working the sales floor in an airport store. Melissa Mash did just that, selling Coach COH -1.60% bags at London's Heathrow.

Then 24, she was already a veteran of the leather goods giant, having started out as an intern during her New York University days. In the U.K., she handled buying, visual merchandising, and operations, as well as running a 9-person international sales team.

Crucially, Mash also got to hear from women directly, learning about their "handbag problems," as she calls them. Why were otherwise chic bags often blighted by logos and branding? Did totes have to turn into black holes, swallowing keys and sunglasses?

You can find the full interview on Forbes.


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We live in an age where we expect the services and products we use to be better than the status quo. They need to multi-task, be data-driven, and work harder. They need to perform. Dagne Dover bags and accessories are made for our on-the-go generation. We solve the worry about finding your keys or [...]

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