22-Year-Old Christian Maldonado went from Former 7-Figure Corporate Brander to turning his company Digilism Into a Millennial Ran Creative Solutions Company
Christian Maldonado took his 5-figure a month business, fired his staff, eliminated processes, and reinvested all the revenue back into the business to fund its new direction.
What’s your backstory?
Christian: I am a 22-year-old entrepreneur, who recently graduated from the University of Tampa, with a bachelor’s in accounting. I was raised in Queens, New York until I was about 7 years old. I grew up with my mother who was on The Board of Education at the time and received her master’s degree to teach at just 24. All my life, I’ve been taught how to go about challenges, obstacles, and problems that life tends to throw at people from an extremely logical standpoint. I tend to analyze before I make conclusions or even have an opinion about something. I grew up in Pennsylvania after leaving New York, and my life did a complete 360. My mother lost her ambition for teaching, and had my sister, who is now 14 years old. I saw a complete change within not only my immediate family, but throughout my bloodline. The average income throughout my entire family is just about $30,000 a year as of right now and was even worse at certain times growing up. I always had the drive to excel and be the best I could be, which is why the University of Tampa was the only school I applied for and decided it would be my way out of my small town known as Lebanon, Pennsylvania. Digital marketing started for me my sophomore year of high school when I saw a need for a spirit club, to get more of a crowd to our sporting events. I made all the branding, socials, t-shirt designs, and entire club from the bottom up. After two school years, I left my high school with it being the highest grossing club to ever exist, having over $5,000 in the account for any future necessities or fundraisers. Since then, I have taken every opportunity that’s come my way, whether or not I’ve been qualified or even in the right position to do it.
What techniques and methods do you use day to day to stay continuously motivated, focused and proactive when fear, hardships and procrastination have the best of you?
Christian: I try to have a consistent routine on a daily basis, but as every entrepreneur knows, you just never know what’s going to come your way one day. I’m constantly swaying away from my daily to-dos, but utilize a regular paper planner, to make sure I’m always on task. Most people in this field would laugh or probably make fun of me and think that using Google Calendar or some type of to-do app would work. I believe that a tangible experience with your everyday life and finances needs to be done “the old way,” because of how much distraction comes along with having a phone. On top of keeping a routine the old-fashioned way, I get up at about 3am-4am every day, in order to get what I need done. It took me months to realize this when I had first taken my marketing company public but getting up that early in the morning really makes all the difference when it comes to getting things done. Everyone is still asleep at that time, which makes it a perfect time period to get my personal to-dos done, as well as catch up or even get ahead of certain things. During the day, we as entrepreneurs are constantly having to adapt, evolve, and adjust...so those extra early hours in the morning really do make all the difference in my day-to-day schedule.
What are the most exciting projects you are working on now?
Christian: I recently took my full service corporate based agency and tore down the entire business model, including processes, programs, and employees. My company had officially launched back in June after being acquisitioned into a multi-million-dollar corporate veil, and I decided to proceed with corporate digital branding and marketing. Despite working with big names and getting my personal brand out there even more, the day to day operations became more of a bore and additional stress. I had been scouting the e-commerce, SMMA, and advertising game for the last 12-18 months, and knew I would dive in right after college. Due to the acquisition, I lost my direction and just went with the flow that I was comfortable with, which is why I needed to switch it up, because I am far from being a stagnant person. I decided to switch directions because of the way people my age are discovering quick and short-term ways to make money, and are publicizing it all over Instagram for others to see and duplicate. I’ve been mentored by some of the most successful businessmen in the world, one being the former CEO of C1 Bank right here in Florida, so I instantaneously saw how I could go back to my original concept for Digilism and implement it right after ripping my whole structure down. I’ve experienced what the “long-game” is and what all goes into building a sustainable business for the future, thus the new direction for my creative digital solution company known as Digilism.
Jourdain is CEO and Co-Founder of Beast Media a Branding, Marketing & PR Agency. Beast Media works with Professional Athletes, Music Artists, Small Businesses, and Entrepreneurs that are making a difference or impact on the world or their industry get their message out through Personal Branding, [...]