Download Our New Mogul App Worldwide

Become your best self with a community of real women around the world who have your back.

Download Now


Mike Fenocketti
Mike Fenocketti Executive/consultant
over 3 years San Francisco, CA, United States Story
Food Day is Transforming the Sustainable Food Movement in the United States

Food Day on October 24, 2015 is the annual campaign to create a more sustainable food system in the United States based on the philosophy that “Food should be healthy, affordable, and produced with care for the animals, environment, and people who serve, produce and harvest it.”

Progress in the field of sustainable food, already a complex topic, had been slowed by murky objectives, myriad stakeholders and multitudes of organizations operating in overlapping solution spaces. But thanks to Slow Food veteran Lilia Smelkova and the small project team within the Center for Science in the Public Interest, Food Day has grown exponentially to more than 8,000 events from coast to coast.

Food Day is now a force that is transforming the sustainable food movement in the United States. I believe there are three keys to Food Day’s impact:

1. Targeted programming is the foundation of a strong social media campaign. 

Food Day is not #hashtag activism. Sure, it is impressive that last year #FoodDay2014 was tweeted more than 10,000 times. But many campaigns put up big numbers online without achieving any actual impact. The difference is that Food Day’s social media enthusiasm signifies a deeper interest in taking action through more than 8,000 actual events taking place in cities and campuses across the country. Events get the public involved and invested in the issues, which is critical in a country where direct-to-consumer marketing is more effective than public policy for creating positive social change.

2. Crowdsourced virtual organization unites celebrity endorsers with grassroots activists.

Food Day’s advisory board includes celebrity chefs, top sustainability advocates and politicians, and its roster of public-private partnership includes more than 90 non-governmental organizations and corporations. These key players sponsor events and build support for the organization. But equally important is the virtual confederation of crowdsourced local events that register to participate in the umbrella campaign.

3. Systems thinking enables deep non-traditional collaboration.

Food Day believes in an integrated approach to create positive social impact in sustainable food, by addressing hunger, obesity, animal welfare, food workers, and the environment, looking at interrelated root causes and solutions. According to Lilia Smelkova, “the solution is getting out of our silos, being very open-minded, cross-pollinating ideas, sharing and working together to achieve our goals.”

To Learn More:

Disclosure: As a member of and advocate for sustainable food, I pledged $55 to Food Day’s campaign but received no consideration for publishing.




Image Credit © 2015

© 2015 Lean Green Wolverine™ LLC

0 replies

As a guest user, you can still reply to conversations. Just press the "Reply" button below, which will prompt you to sign in or sign up on Mogul before your Reply posts.

Mike Fenocketti

I help you save money, satisfy customers and launch fast. I work with you to analyze your business, create growth strategies and implement priority initiatives.

Report this post
Report this post

Want your dream job or internship?

Join the women worldwide who discovered their next opportunity on Mogul.

Get My Dream Job Now

Moguls Interested in Health & Fitness

Want your dream job or internship?

Join the women worldwide who discovered their next opportunity on Mogul.

Get My Dream Job Now

Trending Jobs

See All Jobs

Trending Marketplace

See All Marketplace