The film festival hosted an AR panel called “AR We There Yet?” Panel which took place on April 25 The Festival Hub (50 Varick Street) in Tribeca.
This panel at the Tribeca Film Festival delved into how Augmented Reality has proven itself an incredibly useful technology in many fields, including Marketing and Medicine. However, storytelling has taken a bit longer to adapt to the medium. Now, with major mobile hardware pushes towards AR, most people already have next-level immersive media devices in their pockets and purses.
The panel featured the founders, Jhanvi Shriram and Ketaki Shriram. Jhanvi Shriram is the Chief Executive Officer, and Ketaki Shriram is the Chief Technology Officer, Krikey.
Krikey, a new Augmented Reality (AR) mobile application that enables users to create and share videos featuring 3D AR objects that interact with the real world, that will be speaking on a panel and doing a demo at Tribeca.
In December 2016, Jhanvi and her sister, Ketaki, founded Krikey to help non-traditional creators tell raw and interesting stories. Krikey aims to build the next generation of storytellers using AR where users can have more control over objects and build characters where they can be the center of the story.
Prior to Krikey, Jhanvi worked at YouTube as a Production Strategist on operations and creator community programs, which sparked her interest in working with content creators. She also worked at JauntVR and Participant Media. In 2014, Jhanvi and her sister, Ketaki Shriram, co-produced a feature film titled, “True Son,” which followed a 22-year old’s political campaign in Stockton, CA. The film premiered at the 2014 Tribeca Film Festival and was acquired by FusionTV/Univision. Jhanvi has been a strong advocate for storytelling initiatives at the intersection of media and democracy for nearly ten years, inspired by a short film class she taught in Bhutan right after the country transitioned to democracy. Jhanvi holds a BA (Political Science and African Studies) and MBA from Stanford University, and a MFA (Producing) from USC.Jhanvi currently lives in San Francisco, CA.
Ketaki Shriram is Chief Technology Officer of Krikey, a new Augmented Reality (AR) mobile application that enables users to create and share videos featuring 3D AR objects and characters that interact with the real world. Ketaki became interested in mobile AR due to its accessibility and how it can inform storytelling by breaking the barriers between fantasy and reality. As CTO of Krikey, Ketaki has found the perfect balance between technical problem solving and creativity.
Prior to Krikey, Ketaki earned her PhD in Virtual Reality in 2017, making her one of the few people and the youngest woman to hold this degree. During her PhD studies, she immersed herself in research for Google[x] on the Glass team and at Facebook’s Oculus VR. She also published a number of research studies exploring the impact of sexual harassment in virtual worlds and how animals in a VR experience can impact people’s awareness around the environment and conservation issues. Ketaki’s research on conservation behavior influenced the development of Krikey’s objects and characters to bring a renewed sense of connection to nature and apathy toward animals through the interactions. Ketaki holds a BA and a PhD degree in Virtual Reality from Stanford University. Ketaki is a winner of the 2016-17 Magic Grant, in collaboration with the Columbia School of Social Work. Her work has been published in IEEE’S VR division & in the Journal of Social Psychological and Personality Science. Ketaki currently lives in San Francisco, CA.