Named one of the 50 Most Influential People in the Multicultural Market by Women's Wear Daily in 2015, Michelle Breyer is a visionary entrepreneur who, in 1998, took a personal frustration over out-of-control curls and built it into the largest social media platform for hair. Today, TextureMedia reaches 26 million people per month, influences up to $5 billion annually in hair product spend, and is considered the top authority for textured hair.
What started as a hobby now includes two consumer digital sites, a digital site for stylists, an ecommerce platform and a market research division. Michelle has consulted with such iconic brands and companies as Unilever, L’Oreal and Paul Mitchell to help shape their textured-hair business plans, whether it be developing holy grail products or creating communication strategies to most effectively connect with this valuable consumer. TextureMedia was acquired in August 2015 by Ultra/Standard, an industry leader in multicultural hair care and beauty distribution. Michelle heads up Business Development efforts for the company.