Mengju Wu

Co-Founder and CEO of The Brush Bar, an innovative cosmetic startup that uses technology and thoughtful design to create smart, innovative products that solve beauty problems beautifully. Published author in consumer behavior cited by WSJ, CNN, LA Times, Huffington Post, The Handbook of Brand Relationships (The Pull of the Past: When Do Habits Persist Despite Conflicts With Motives?). Experienced consumer insights professional with experience in CPG, startups, and social enterprises. Enthusiastic about dancing (hip-hop, jazz, and salsa), playing ice hockey, aerial silks, singing, DJing, figure skating, cosmetics, health and fitness, technology, social psychology, consumer behavior, LGBT equality.