1. Keep your answer fairly general, especially if you don’t know a lot about the typical career path at the company. For most interview questions, I recommend being SPECIFIC because general answers tend to be bland and easily forgettable. This is the exception. Make your answer truthful, but broad enough that it doesn’t raise doubts about whether you would be a good fit for this position at this organization. 2. Stress your interest in a long-term career at the company (especially if you have short job tenures on your resume). Your interviewer wants to know that you’re ready to settle in and grow with the firm. The truth is that anything can happen. The company could go out of business, they could lay you off, or you could be lured away for a better opportunity. However, remember that the organization is going to be investing considerable time, energy, and money in hiring and training someone for this job. You must at least show an honest intention to stay long enough to be a good investment. If you have some “job hopping” on your resume, it’s particularly important to make the case that you’re now ready for a long-term role. 3. Demonstrate your enthusiasm for the job as an exciting next step for you. Most importantly, make it clear that you are motivated to take on this opportunity right now.