Desiree Perez, or in short Des Perez, is a close associate to the well known Jay Z for almost twenty years and has an incredibly long track with running the SC Enterprises. She has proven to be qualified for such an important position as she is incredible when it comes to crunching numbers, is a tough and fierce negotiator and has an unique history that the article states not even Empire’s own Cookie would not go up against. Des Perez had a hand in negotiating the Beyoncé Formation stadium as well as played a strong part in the the Rihanna Samsung deal. She is part of a collective that runs the entire operation of Roc Nation, it’s sections of management, labeling operations as well as publishing. This collective also runs the forces that is behind Tidal. This special collective is called Hova Circle of Influence and the other individuals involved it is includes Jana Fleischman, Chaka Pilgrim, Jay Brown and Ty Ty Smith.