I am in the business of cultivating authentic relationships between brands and consumers and am looking to apply my unique experience in a marketing, particularly influencer marketing, related role.

As a blogger I curate and create authentic content for the brands I represent, and deliver it to my readers/followers. Influencer marketing allows companies to reach prospective customers in a more personal way than traditional advertising and marketing strategies have allowed in the past. My followers are invested in my blog and trust my opinions when it comes to products in the beauty, fashion, and travel verticals. I allow my clients to utilize this relationship in a mutually beneficial arrangement.

What spoke to me when considering a position at Movable Ink is that their technology allows brands to cultivate a similar personal relationship, but via email marketing. Movable Ink's software creates a 1V1 experience between our enterprise level clients and the recipients of their emails by changing the content of the email to fit each individual. For example, an eccommerce client probably doesn't want to show the same visual of product to me, in New York, as my friend down in Los Angeles. We provide a means to cost effectively target consumers based on a number of different factors so that our client's emails are never stale and always relevant.

My background is interesting, and will be very useful to my future employer. I envision managing a marketing program that focuses on creating a personalized experience for each individual exposed, whether that be through email marketing, influencer marketing, other traditional avenues of marketing, or ideally all of the above.