As a brand creator and international digital persona, Amanda Russell has been at the forefront of the digital marketing and social media revolution since its infancy, Amanda helps companies re-imagine how they interact with their customers and manage their businesses in the new digital world.
Amanda’s philosophy, “You can have the best product or service in the world, but if you don’t have an audience it doesn’t matter”, is something she applies to everything she does, including building her own digital media brand from the ground up into a full-service interactive marketing and branding agency operating out of the United States, Canada and Asia.
Amanda’s extensive expertise in the worldwide market includes creating, planning and executing large-scale projects, partnerships, campaigns and productions. She is a regular writer and public speaker on brand strategy and marketing in this digital economy, as well as, personal growth topics, including Overcoming Obstacles, Going out on Your Own, & Turning Passion into Profit.
She is the creator of Fit Strong and Sexy, an online fitness and lifestyle community for women, which has been recognized as a Spokesmodel for LiveStrong Women. Amanda's has been featured in publications including Forbes, The Huffington Post, YFE, (Young Female Entrepreneurs of America), Women’s Health Magazine, SELF, SHAPE, Real Simple, and The Chicago Tribune. Selected as one of the worlds Most Popular YouTube Fitness Stars by Ryan Seacrest, and named one of Google YouTube’s ‘Next Top Fitness Personlaity’s’ within just a few months of launching her online channel, Fit Strong and Sexy, Amanda knows first hand what it takes to build a strong brand.
Not only the producer and presenter, Amanda works as a project visionary, content creator, team leader and marketing strategist with top product and service brands across the spectrum, including Under Armor, KIND, ZICO Coconut Water, Target, Everyday Health, and The Plaza Hotel in NYC to name a few. From entertainment and media to consumer products and professional services, Amanda thrives on finding exactly what ‘IT’ is that drives a company, and their consumer, and aligns them with what and/or who they need to transform their business, achieve their goals and break through any preconceived limits they may have otherwise thought existed.
Amanda holds an MBA concentrating in Marketing and a Bachelor of Science in Business.