After one of her son’s particularly long baseball games, Alexandra sought to fnd a better solution for healthy, weeknight cooking. Using her experience as a recipe developer, blogger and cookbook author she launched Weeknight Society, an app aimed to provide delicious but manageable half hour recipes using healthy, whole ingredients.
Alexandra Hedin’s simple approach to making nearly every day a reason to celebrate has made her an admired contributor to magazines and television. Her personal site was created to inspire and encourage and has grown into a multifaceted lifestyle brand that extends across online, broadcast, and print media. Alexandra lives in Seattle, Washington with her husband and three children and can be seen on Q13 FOX as a contributing lifestyle expert.