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ShouldIIgnoreEqualPayDay?

KimKaupe
KimKaupe Co-Founder
3mo New York City Story
Should I Ignore Equal Pay Day?

Should I, a female founder with an all-female staff, ignore Equal Pay Day? After all, I am fully aware of the pay gap (and the glass ceiling!). In fact, it is one of the reasons why I staff a team of all killer women. I kept thinking, ‘Yes, it’s an important movement, but what could I possibly add to it? I’m already a big believer in equal pay!’ I couldn’t get the thought out of my mind. 

It wasn’t until I saw, of all things, a food ad that got my mind racing. Usually, I buy food like the rest of my entrepreneurial friends -- whatever I can buy in a hurry that has a long expiration date and that won’t completely rot in my apartment. We are excellent at starting companies, but not so excellent at cooking! 

However, I saw that LUNA, in partnership with Lean In, will be discounting their products by 20% this month to drive awareness to the wage gap. For every bar purchased, a matched donation will be made to fund wage negotiation workshops. My mind couldn’t stop racing. I thought, ‘You mean to say that even the smallest, under $5 decisions that I make in a day can aid in causes I believe in?!’

It was then that I realized that Equal Pay Day is a movement that stretches well beyond a paycheck. It’s a movement that expands into the quality of living for women, and what decisions we make with the companies we support, practices we put in place as leaders, and brands with whom we interact. I thought about it more and realized that I had been part of the Equal Pay Day movement for equality for years, but never thought of myself as much. 

For my company, ZinePak, it was important to my co-founder Brittany and I that we provide healthcare for our employees as soon as possible. As working women, we knew what a stress it was to have to worry about annual checkups, medical appointments, and making sure your family was being taken care of, and provided for in times of need. 

We knew we had to make healthcare a priority. So, as a result, we delayed hiring more members for our growing team, something we were advised against, so that we could take that money and put it toward providing healthcare for our employees. For Brittany and I, while it was about growing the company, it was also about taking care of the employees who were in the weeds day in and day out doing just that! 

How could we expect them to sacrifice so much of their lives when we wouldn’t sacrifice for them? We were proud to offer full healthcare within one year of hiring our first employee. It was then we realized that the decisions we had the power to make as leaders in business truly affected the lives of those around us. It’s why the decisions we continue to make, no matter how small, can also help movements we believe in. 

I’m excited to see companies like LUNA standing up for women’s causes; where they are sacrificing money, just like we did, for the greater good. It’s examples like these that make me realize I can’t ignore Equal Pay Day, simply because I am a female employing all females. Equal Pay Day is all around me in the decisions I make as a boss and as a consumer with the brands I support, products I buy, and companies with whom I choose to interact. 

What’s empowering to fully realize is that I have the ability to continue to make decisions, whether in my business or out of my wallet, that will help other females live the best standard of life possible. So, for all of the ladies out there like me who already thought they were ‘doing all they could do,’ just remember: 

There’s always one more decision, even one as simple as food, that is right around the corner. Which way will you choose? 

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8 comments

  • ahc328
    3mo ago

    I'm still surprised when I hear people saying that the wage gap is a "myth." I just read about Luna Bar's #EqualisEqual campaign and I think it's great that more brands are bringing awareness to this issue!

    I'm still surprised when I hear people saying that the wage gap is a "myth." I just read about Luna Bar's #EqualisEqual campaign and I think it's great that more brands are bringing awareness to this issue!

    • KimKaupe
      KimKaupe Co-Founder
      3mo ago

      I know right?! Definitely NOT a myth or "alternative fact" ;) 

      I know right?! Definitely NOT a myth or "alternative fact" ;) 

  • Laura CPA
    3mo ago

    Self awareness is key. I have my own CPA firm. It is not lost on me that my fees for the same or better work are often lower than my male competitors / counterparts...this is directly related to my decision making on what to bill my client...unfortunately I can't lay blame here except maybe on "society" that made me believe that my work is really worth less at some point...Regardless, when I refer clients to financial advisors, lawyers or other professionals I constantly aim to direct them to the female led firms...it is not as easy as it sounds!!! I cannot tell you how many times I've perused the "About Us" of some of the firms I would like to do business with and can't find one female face as a partner....*sigh*...I continue to search. Keep up the good fight. Great article!

    Self awareness is key. I have my own CPA firm. It is not lost on me that my fees for the same or better work are often lower than my male competitors / counterparts...this is directly related to my decision making on what to bill my client...unfortunately I can't lay blame here except maybe on "society" that made me believe that my work is really worth less at some point...Regardless, when I refer clients to financial advisors, lawyers or other professionals I constantly aim to direct them to the female led firms...it is not as easy as it sounds!!! I cannot tell you how many times I've perused the "About Us" of some of the firms I would like to do business with and can't find one female face as a partner....*sigh*...I continue to search. Keep up the good fight. Great article!

    • KimKaupe
      KimKaupe Co-Founder
      3mo ago

      I hear you, Laura! I'm always trying to encourage others to support/hire/give business too females who are kicking butt and taking names in their respective fields. We are making a difference I just know it!!!

      I hear you, Laura! I'm always trying to encourage others to support/hire/give business too females who are kicking butt and taking names in their respective fields. We are making a difference I just know it!!!

  • Tiffany Pham
    Tiffany Pham Founder & CEO, Mogul
    3mo ago

    I love this @KimKaupe!

    I love this @KimKaupe!

  • Kashiana Singh
    3mo ago

    Awesome and more power to you

    Awesome and more power to you

    • KimKaupe
      KimKaupe Co-Founder
      3mo ago

      Thanks, Kashiana! I hope everyone grasps the importance of the movement!

      Thanks, Kashiana! I hope everyone grasps the importance of the movement!

  • Cecelia Cizek 62

    Luna and LeanIn.org are partnering with AAUW on this space! Check out their research and all the work they are doing here:

    http://www.aauw.org/tag/equal-pay/
    And sign up for a salary negotiation workshop (Sponsored by Luna) here: https://salary.aauw.org/LUNA/

    Luna and LeanIn.org are partnering with AAUW on this space! Check out their research and all the work they are doing here:

    http://www.aauw.org/tag/equal-pay/
    And sign up for a salary negotiation workshop (Sponsored by Luna) here: https://salary.aauw.org/LUNA/


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KimKaupe
Co-Founder

Kim Kaupe is the co-founder of ZinePak, a custom publication company that creates engaging fan packages for entertainers, brands, and celebrities. She graduated with a B.A. in marketing from the University of Florida and roots loyally for her Gators. Most recently, she was named one of Inc.’s 35 [...]

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