Dear President Trump,
Let’s talk women. Your treatment of them was disturbing for a full 70% of voters and that feeling didn’t disappear just because you got elected. Now your cabinet only has four women out of 24 advisors. That’s not enough! Half should be female – it's 2017.
You’ve already enacted some policies that hurt us and we hear (and fear) there will be more. Not only do we not want to lose ground, we want to continue to make progress! We want to feel safe, healthy, respected, valued, self-determining, free and empowered – at home, at the workplace, in public, everywhere, all the time. We want gender equality, plain and simple.
What’s in it for you, you ask? Or the GOP? Or America?
Since you’re a businessman, I’m betting the metrics of the bottom line of empowering women might get your attention. Check out the following strategic reasons you should make advancing women a top priority if you really want to “Make America Great Again”:
The Business Case for Empowering American Women
- Surge US Gross Domestic Product 11% Through Gender Equality: According to the McKinsey Global Institute’s global study, advancing that cause in America could add $3 trillion to the US’s annual GDP by 2025.
- Narrow the US Gender Gap to Enjoy More Prosperity, Stability and National Security. Want to make sure America remains the most powerful country in the world? Raise the status of women.
- Make Treaties Last Longer with Female Negotiators. When women are included in negotiations, the agreement is 35% more likely to endure for at least 15 years.
- Add 6% to Net Profit Margins with 30% Women in the C-Suite, says an analysis of 21,980 global, publicly traded companies in 91 countries from multiple industries and sectors.
- Improve Profitability and Market Performance with Women on Boards: Companies with higher gender diversity on their boards “have lower volatility in stock price—and have similar or better gains in stock price across more than 4,000 companies traded globally.”
- Face Fewer Lawsuits with Women in Top Management Roles: Mr. Trump, you file lawsuits for sport and get sued a lot, but let’s face it: it’s a waste of time, energy and money that you’ll need in order to run the country. Besides, companies that have more women in top management roles experience less litigation.
- Women Control Most Purchasing: Women represent $7 trillion or 70-80% of all business to consumer purchases in the US so if US companies don’t have women helping determine and design their products to make them appeal to women consumers, they’re leaving money on the table. A Gallup poll found that gender-balanced teams increased customer satisfaction 39+%.
- Women and Minorities are 85% of New Entries Into the Workforce, so that’s who organizations need to attract and retain if they want a pipeline of skilled workers for all those jobs you’re planning to create.
- Capture New Markets & Increase Market Share with Diverse Leadership: When it’s harnessed intelligently, diversity in leadership breeds innovation, which compels winning performance. According to a study in Harvard Business Review, more diverse companies were 45% likelier to report their firm’s market share grew over the previous year and 70% likelier to report they captured a new market.
And that’s just where it starts. Other benefits of advancing women include higher productivity, employee engagement and retention, return on equity, average earnings before interest and tax, return on invested capital and return on sales.
If “Make America Great Again” wasn’t just a campaign slogan, you’ll need the full support and participation of American women – of all races, religions, classes, shapes and sizes.
#ReadMyLips: Pull all of us up – make all of us winners – and you just may become a winning President, too.
An award-winning global women's human rights activist, Amy Logan is Founder & CEO of Gender Innovation, which helps organizations perform better by integrating gender equality into their cultures and systems. She is President of the US National Committee for UN Women San Francisco Bay Area, World Learning Global Advisory Council member, author of The Seven Perfumes of Sacrifice, TEDx and US State Department keynote speaker and consulting producer of the award-winning “The Price of Honor” documentary. @AmyAuthor @GendrInnovation
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Global women's human rights activist, cast member and consulting producer of The Price of Honor film, author of The Seven Perfumes of Sacrifice, TED speaker, researcher, independent scholar, journalist, leadership coach, mom.