Tina Exarhos is the Chief Content Officer of NowThis Media, the leading digital media brand known for producing and distributing short-form video for mobile and social consumption. NowThis produces platform appropriate content, providing audiences timely and relevant news in a format that is visually conducive to the social platform. At NowThis, Exarhos oversees creative, brand strategy, and content distributed on all platforms. Since joining NowThis in 2016, Tina has been at the helm of the brand's evolution to becoming the top news source for millennials -- overseeing the expansion into original series, deeper reporting, new content verticals and brand partnerships.
New series like Home Team, Mane, Apocalypse NowThis and Who Is (which have premiered to massive audiences), are at the heart of NowThis’ expansion into longer-form content creation, which also includes documentaries and docu-series.
NowThis is the leader of the Distributed Media Model - producing and distributing video natively to social feeds and platforms where it is consumed. NowThis is the number one video news publisher across the social web (according to Tubular Labs) and currently has more than 2.5 billion video views a month across all its social channels with more than 8 billion monthly impressions.
Prior to joining NowThis, Tina was CMO of MTV, overseeing all marketing and creative development for the powerhouse brand. During her tenure at the company, she was at the forefront of the MTV’s constant creative reinvention – and responsible for its brand identity, short-form interstitial content, visual packaging, digital and social marketing, and consumer and trade advertising.
Tina is also Marketing Advisor at Lerer Hippeau Ventures, the venture-capital fund that seeded NowThis and New York’s most active technology investment fund. At Lerer Hippeau, Exarhos advises the Fund on marketing, content and branding strategies.