Designing your own website isn't as difficult as you might think. Today there are an incredible number of options available whether you're looking to build a simple site for your favorite hobby or you're looking for something simple for you small business. Keep in mind that there is a big difference in creating a site that you send people to via your business card, brochure or some sort of marketing campaign and a site that can be found when someone is searching for what you have to offer.
Brochure or Informational Style Website
Let's start by looking at the first type of site which is something that people find from your business card or brochure. This site would be called a brochure website. This means that it is designed to provide information. It is obviously more complex than a brochure but it serves the same purpose. People receive information and type in your domain name like www.mysite.com and up pops your website.
The information on the site can provide your visitor with details about your products or services, directions to your office, contact information if they have any questions and most importantly a call to action. Your call to action should tell your visitors how to get started, what to do next, how to make a purchase and guiding information. Most people don't have a call to action on their website and they are missing out.
Functional Style Website
A functional style website is designed to bring customers to you that are actively looking for you products or services. This means that your site is setup and structured to be found. It still provides the same type of information that you would have on your informational style website but the main difference is actually what is going on behind the scenes. Unless you know what to look for you probably won't know the difference between a functional site and an informational website.
Unless you have some training in how to structure a site its probably best to leave it to the professional. If you structure the site incorrectly you may find yourself frustrated because all of the work you put in didn't change anything in the search results.
Building Your Own Website
Before we dive into the how part let's take a minute to make sure that building it yourself is in line with your website goals. Think about the goal of your website, are you looking to find new customers with the site or are you wanting to provide information to your customers. If you are looking for an information style site then there are a wide array of inexpensive options available to you. A quick online search will give you a list of free to cheap website building programs. The best part is that you can find some really nice looking templates.
If you are looking for the help of a professional for your informational style website there are some inexpensive options as well.
I found this company that can help you with your website and its affordable for anyone: http://socialclimb.org