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"You have to be able to find that motivation to work"- Julio Martinez

What’s your backstory?

I grew up in a small town called Grandview, WA. Growing up we didn’t really have much, but we always had food on the table. My mother would work long nights and come home early mornings while my father worked at a warehouse.

After middle school we moved to Kennewick, WA. I did my 4 years of high school and graduated. Soon after I studied business at Columbia Basin College, I was there for a semester then dropped out. 

I hated every second of college, it just wasn’t for me. I had 2 part time jobs in the mall earning little money, I knew I had to make a change. A good friend of mine Josue Arteaga was in the PR business which I knew little about.

One day I asked him “How can I do what you do?” and he explained to me that it would take a lot of learning and work to be able to even start. I was ready to make that change. I wanted it bad, I was willing to do whatever it took just to be apart of it.

He introduced me to his friend and colleague Ulyses Osuna. I started to study him and realized he had made a name for himself in the PR world, so I knew I had to work with him. I let him know that I wanted in and I am willing to earn it. I was ready to bleed for it because I knew it was a huge opportunity.

I didn’t even care about the money because I knew if I learned enough and proved myself to him then I could get a spot on the team. Which I did. Recently I Co-Founded Press Works Media, it is a great package for people who are barely starting out or for people who simply need more press.

If someone would want to emulate your career, what would you suggest are the most important things to do?

I suggest that you do not emulate my career, you should find your own path.

If someone were to emulate my career though I strongly suggest that they surround themselves with people who share the same vision and who want to succeed. Also, you have to be able to find that motivation to work so you should create a daily routine and create goals to crush daily. Once you have a routine it is a lot easier to get work done and being organized will take some stress away.

What are the most exciting projects you are working on now?

Currently I am trying to drive more business to Press Works Media. It is doing quite well but there is always room for improvement.

The way I will do that is by creating a funnel for it. It should work pretty well, I think it is a great way to improve sales at the moment.

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