Looking for a free and amazing tool to create banner ads for your website or social account? Look no further. You can create amazing banner ads yourself in a matter of minutes, even though they will look like they were done by a graphic designer.
But like any tool, it’s all about how you use it. So here are a few tips on how to create a banner that will get noticed for the right reasons.
1. Keep the Copy Light
Don’t try to tell the entire story in your banner image. This is just a taste to whet your audience’s appetite. So don’t try to cram too many words in the limited space.
A good rule of thumb: If you find yourself having to re-size the text, you’re probably about to add too much text. You may not even have enough room for a full headline. So make the most of your limited space.
For example, let’s say you’re creating a banner for a landing page for a divorce lawyer. The page’s headline may be “New York’s Most Trusted Divorce Lawyers.” That’s already pushing it for most banner ads.
Instead of putting that in the banner ad, go with an emotive sentence like “Who will the kids live with?” That’s hitting an emotional cord and resonating with your target audience, without using many words.
2. Keep it Consistent with Your Brand
You can do a lot with this tool. But don’t do something that’s a wild departure from your brand’s existing colors and look.
You want to grab people’s attention, but you don’t want to confuse them at any point. They should never question if they have landed in the right place, when clicking from one page to another.
Also, If you create a banner ad with an offer or promotion, make sure it’s the first thing people see on the next page. So, if the banner promises a free iPad, make sure that offer is front and center on the next page so the user knows they’re in the right place.
If that’s not what they’re greeted with on the next page, it can sometimes feel like a bait and switch. Customers hate that and so does Google.
Be a Minimalist
Keep your design clean and simple. Again, you don’t have to do too much.
The tendency is to add too many elements into the space. Particularly if you have a lot of stakeholders to please. Everyone may want to see their logo appear somewhere. Be ruthless and cut out everything that doesn’t belong.
White and black text should be used in 90% of all cases. If you can’t make your text stand out in those colors, you’ve probably made your graphics too complex. Readability needs to be at the forefront at all times.
If you can’t find a way to make your text readable on the image you’ve chosen, you need another image; no matter how cool the one you’ve selected is. It doesn’t belong here, sadly.
So, play around and try different combinations of words and pictures. Pretty soon, you’ll feel like a pro!