It is no secret that Social Media has taken over the marketing world. With new updates and apps coming out regularly, marketers are working around the clock to take advantage of this new, extremely beneficial, medium. One agency that sticks out among the rest is Top Tree. Top Tree Agency (@toptree on Instagram) was started by brothers Jonathan Lepow and Layne Schmerin. Through experience with their own cannabis company, the brothers created a new business model that is now seen across the web.
The Top Tree business model was created after the men lost their own brother, Brandon Lepow, to cancer. This was an eye opening experience for the men, who realized that medical cannabis has the ability to help so many people. The men worked hard to destigmatize people from what they think they know about cannabis. “We realized that through our connections we could push cannabis through social media. Many people did not realize that they could do this, so we found an untapped market” Layne explained. By pushing their product through social media ads, more people were exposed to it. The men quickly realized that the marketing model they had created out of necessity worked well for mainstream companies as well.
“Upon realizing how this model we created could beneficially impact so many other brands, we began helping them” Jonathan added. Top Tree Agency has since become one of the front running marketing agencies nationwide. With their reach of over 10 million, Top Tree is able to set up campaigns of any size for any client. Not only is Top Tree’s reach immense, they also emphasize on the importance of a hands on approach. Their model has a sturdy base that they are constantly developing off of. No two clients are the same, so they do not get treated the same.
Marketing companies nationwide are now attempting to compete with the Top Tree strategy. In fact, many are attempting to use the same strategy. Top Tree agency was one of the first to show the power of social media for marketing and the trend has grown globally. This competition fuels Top Tree to continue growing and creating new strategies for their clients, which ultimately then get used by their opposition.