If you want to know why your shit ain’t selling and nobody knows or cares who you are, it’s a safe bet that you’re either not selling the real thing you believe ‘it’ is about, or that you’re not living your OWN life according to said belief. Aka, practicising what you preach.
Of course more likely is that you’re not preaching it OR practicising it, and that instead, somehow along the road to creating a life led by purpose and by you being the you who you KNOW you were born to be, you ended up instead carving out a business path which seems to involve you running around torn daily between whether you should gaze deeper into your own naval because surely there are SOME answers there, or whether instead you should continue to frantically try and replicate what ever other poor blind sheep out there is doing.
Either way? It’s not WORKING, and in your less honest moments you truly wonder WHY, because aren’t you putting the work in? Aren’t you putting TIME in? Aren’t you dotting your i’s and crossing your t’s and aren’t you doing what the OTHER good little marketers are doing?
You’re trying to create a BRAND, God damn it! That shit takes time, it takes focus, it takes attention, it takes pretty landing pages and just the right social media presence and a FUNNEL, don’t you know, and ALL the marketing and sales stuff and ‘take ’em on a journey’ stuff, and … and … and … –
The truth is you don’t ACTUALLY quite know WHAT it takes, does it? ‘Cause if you KNEW, then you’d HAVE it. So right now, you’re showing up every day and essentially running around doing a WHOLE BUNCH OF STUFF YOU REALLY REALLY HOPE IS GONNA WORK.
Because they said so!
Because they’re DOING it!
Because it makes SENSE … even though the truth is that if you let INTUITION have a say it actually makes NO FUCKING SENSE at all, because the truth is –
The truth is – !
You’re almost certain that this is not who you came here to be.
This … BUSY person who is so God damn busy doing ALL THE THINGS except for the ONE thing she CAME here to do.
Almost certain that this is not who you came here to be?
COMPLETELY FUCKING CERTAIN.
And the thing is …
When you look within …
When you peer into your SOUL (fuck your naval!) …
And you’re actually HONEST with yourself for even the merest of moments –
ALL THE ANSWERS ARE IN FACT THERE.
AS THEY ALWAYS WERE.
AS THEY ALWAYS MUST BE.
AS THEY ARE.
AS THEY ARE.
AS THEY ARE.
And you, well –
To watch you, from the outside looking in, and even from the inside looking out although the truth is you very rarely DO watch yourself, it’s too painful, to see how OFF you are, from your own path, but yes, to WATCH you –
It would appear VERY very much as though you’re ABSOFUCKINGLUTELY determined to do every.single.thing. except for what you always said it was meant to be about –
What you came here to do –
What you were BORN for –
And also, quite simply?
What you fucking believe in.
Can I ask you something?
What DO you believe? When all is said and done? About success? About life? About purpose? About getting to THERE?
What do you actually believe it’s going to take, for you, to get to where you’re meant to go? C’mon – don’t shy away on me! You HAVE the freaking answers! Your heart your soul your spirit, KNOWS.
And when it’s quiet.
And when it’s still.
And when you listen in.
And you know.
And you fucking KNOW.
What it’s going to take.
What it’s meant to BE about.
And what you’re meant to be spending your TIME on.
Your life, gorgeous. This moment right here, how you’re spending it, what you’ll be giving the rest of your day for because THEY said it matters or YOU in your FOOLISHNESS and refusal to damn well THINK for yourself never BELIEVE in yourself, decided upon, THESE ARE THE MOMENTS –
Which form your life.
And really, all you have to do, all you ever had to do, to reclaim your PURPOSE, to get on path, and also?
To make the money leave the legacy build the brand get the fame build an EMPIRE –
Is act on what you believe.
In your heart of hearts.
Live by it.
It’s funny –
To think that when you were born, you came fully locked and loaded with a blueprint for YOUR aligned success.
A message which was given just to you. Created by God FOR you and you FOR it, the two never able to be separated nor duplicated.
Everything you need to know, already inside of you, and all you ever had to do was live into it, let others see, share it, repeat.
But that instead you have chosen to give your entire life, to run as far as possible from the truth that’s inside of you, and instead of simply FOLLOWING THE FUCKING BLUEPRINT YOU CAME WITH, looking to EVERYBODY and everyTHING else, outside of you, hoping to find something –
That you could apply to yourself and your business and your life and eek out some sort of modicum of RESULT with.
Don’t you think it’s funny?!
The way you THROW AWAY YOUR LIFE?
And every idea.
Except for the ones that make your very heart beat.
Isn’t it funny?
Isn’t it ODD?
Aren’t you LAUGHING?
It’s fucking hilarious.
And if you try really really hard –
And you wait another year or five or ten or maybe simply nearly ALL of them –
And you venture down EVERY OTHER PATH INSTEAD OF THE ONE INSIDE OF YOU –
You’ll be ready.
NOT SO FUCKING FUNNY AFTER ALL.
That I gave my life.
That I gave up my soul.
That I stifled my heart.
That I put a wall up to drown out the screams of my spirit.
Not so funny.
And you’ll decide –
IT’S NOT TOO LATE AND THAT’S IT I’M GONNA DO IT I’M GONNA STAND UP FOR WHAT I BELIEVE IN I’M GONNA SHARE MY TRUTH I’M GONNA CREATE MY ART I’M GONNA SPEAK FROM THE HEART I’M GONNA …
And maybe –
You’ll have this chance.
And maybe –
You won’t be like all those just like you who die with their light inside of them.
And maybe –
You won’t give your entire life –
Until your dying breath –
For a life that was never meant to be yours and which you never fucking CARED about, anyway.
Because you were scared.
And because you were desperate.
And because you wanted so badly to PROVE yourself.
Or to make money.
But I can tell you:
There’s a reason we talk about being the 1% within the 1%.
It’s because there’s a 99.99% DEFINITE OUTCOME that YOU WILL NOT BE THE ONE WHO GOES ALL IN.
Isn’t it funny?
That if you want to make money doing what you love –
Do what you were born for –
Have it all –
On your terms –
All you have to do is listen.
AND THEN DO WHAT YOUR SOUL TELLS YOU.
But that yet –
You’ll read this.
Nod your head, maybe.
Sigh with heaviness because you know it’s true.
And then go back to selling shit you don’t really believe in to people you don’t really like and in a way that doesn’t really suit or serve you, while simultaneously not even REMOTELY trying to live what you ALSO refuse to preach.
I don’t think so, actually.
But then again –
I’m not the one making you live your life like that and making up bullshit excuses why you can’t just do what you know you’re meant to do.
So no, actually. I DON’T think it’s funny, I think it’s fucking TRAUMATIC and GOD AWFUL and it makes me want to cry.
But I guess you think it’s the BEST FREAKING THING EVER, since you’re doin’ it and all.
Just remember, as you continue on your determined path of doing everything except following what’s within:
AT ANY POINT YOU CAN STOP BEING A FUCKING BYSTANDER ON THE SIDELINES OF YOUR OWN LIFE.
CHANGE YOUR STORY.
SAY “FUCK IT”.
BREAK ALL THE RULES WHICH WERE NEVER THERE ANYWAY.
AND BEGIN BEING YOU.
But, you probably won’t.
I got 99.99 out of 100 reasons to prove it.
I guess we’ll see.
Life is Now. Press Play.
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Katrina Ruth (formerly Kat Loterzo) is an author, speaker and success mentor, and the founder and director of a multi-million dollar online coaching business, as well as arguably the most hardcore chick online. With 50 (mostly best selling) eBooks and several hundred product and program launches [...]