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"IfYouHaven'tGotAggravation,YouHaven'tGotABusiness"

Melissa Mackey
Melissa Mackey Founder and Director of Electric Marketing, a niche b2b mailing list and marketing information company in London.
3mo London, UK Story
"If You Haven't Got Aggravation, You Haven't Got A Business"

In my first few years running my business mailing lists company, I would often talk to my Dad about how things were going. He had run a few small businesses in his time; renting to lodgers, fixing juke boxes in London pubs and, his final and most successful venture was repairing and re-covering pool tables. His house was full of off cuts of green and blue baize.

After a chat about sales and new marketing ideas, I would usually end up moaning on to my Dad about all the usual stuff that small business people complain about

*Some clients don’t pay on time

*Some clients have no intention of paying at all

*Suppliers delivered the stuff I needed late and that made me late with a client’s order

*The software is not doing what the software guy promised

*I have hired the wrong person for the job (again)

He would listen, offer some suggestions and eventually he would say “business is aggravation. If you haven’t got aggravation, you probably haven’t got a business.”

This week you will stride into work, refreshed from the holiday and full of energy and optimism for 2019. You might sigh as you set about chasing the debts, fielding inquiries from suppliers, sorting out the staff and hassling the sales team, but remind yourself that these aggravating problems mean that you have a business.

And a thriving business was what you always dreamed of, wasn’t it?




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Melissa Mackey
Founder and Director of Electric Marketing, a niche b2b mailing list and marketing information company in London.

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