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Inna Shevchenko
Inna Shevchenko Marketing Manager for AirGMS
3mo Canada Story
How to Identify and Attract Your Ideal Airbnb Guest

You’ve got a fabulous vacation rental property - now all you need are some fabulous guests to occupy it. Around 150 million people use Airbnb, that’s 150 million potential clients browsing for the right vacation rental property. Each guest will have their own individual requirements, these might include specifics about location, size of accommodation, and features. 

As an Airbnb host, you are looking to reach out to potential guests in a bid to showcase your property. The truth of the matter is that your pad won’t suit everyone, for instance, a business traveler won’t want to be staying in a remote location with no access to the internet, similarly, a family with a young baby and toddler won’t welcome an apartment adjacent to the bright lights and bustling city nightlife. Add to this the fact that and you won’t want just anyone staying in your pad. The solution? Identify your target audience, and then go all out to make sure they know about your marvelous rental. 

The Quest to Match Your Rental Property and Guest 

What type of person are you happy to accommodate? Obviously, you can’t disregard people based on religion, gender, race and origin. However, you can consider the traits you would like your ideal guests to possess. After all, if you’re allowing virtual strangers into your property you do have the right to be a bit picky!  

Guests will have expectations, on a base level they will expect the rental to be clean and tidy, value for money and in keeping with the Airbnb description and photographs provided. If these basic needs aren’t met you will be left with unsatisfied guests and potentially bad reviews. You should also ask yourself who would enjoy staying at your property, who is the location suitable for, and if there are any special features that might attract certain types of guest. 

An Assortment of Guests

There are many types of guest, let’s take a look at a few of those you might come across as an Airbnb host. 

1. Families

Families with children in tow - looking for a space that’s both practical and comfortable, and with enough room for all! Those with young children will welcome useful additions to the home such as a cot and a highchair. Safety is always an issue – bonus points for you if you have thought about stair gates and window locks. 

2. Groups

If you have a large place you will want to try to attract the attention of groups. This might be a family reunion or a group of friends having their annual get together. What can you offer to make their break extra special? Do you have a games room complete with a pool table? Flexible bedroom arrangements, such as zip link beds, so rooms can be configured as desired? Make your space work for your guests. 

3. Business Travellers

Business travelers have inherently opted to stay in hotels, but vacation rental property is becoming a better prospect – offering more space and comfortable surroundings. Those staying on business may be looking for close proximity to the city and good transport links, along with speedy internet access and a light, bright space to work. 

4. Couples

Couples are looking for comfy surroundings and, often the chance to get away from the daily grind. A hot tub or an open fire could attract those looking for a little romance, so if your place has a nice feature or two that would appeal to a loved-up pair make sure your potential customers are aware of it.  If the happy couple are celebrating a special occasion wine and chocs would be a nice touch on their arrival and make sure you let them know about nearby restaurants etc 

Attracting Future Guests

Give your guest the best experience possible and make sure you fulfill their expectations at every opportunity.  If the experience has been a positive one leave a good review for them, this will make your guest more likely to do the same for you, providing positive feedback that may inspire others to book. You can also use reviews to screen your own guests, find out what previous hosts thought about their guests.

So, there it is - gets your target market in your mind, makes sure you offer what they want and need, and deliver what you promise. You’re on your way to becoming a great Airbnb host! 

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Inna Shevchenko
Marketing Manager for AirGMS

Inna has 10 years of experience in Marketing and Content writing specifically. Currently, she is Head of Marketing at AirGMS, an Airbnb management software company. Visit AirGMS blog to find more content from Inna:

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