It seems as if the world of fashion is constantly evolving and it becomes harder and harder for fashion designers to expand and grow their brand. Not only does it take a unique brand and style but it also depends on the strategy. According to a recent article, you have to “develop your brand, fill in the business blanks, prepare for manufacturing, create a sales plan, spread the word.”. The plan doesn’t just stop at designing something fresh and new, you have to really be dedicated and figure out a marketing strategy. The founders of Lonparny know all about what it takes to run and create a high end clothing line.
The powerful clothing line is made up of 3 creative geniuses, Michael Gabriel Lopez, David Cooper, and Lee Donaldson. The creative trio work day and night for their huge celebrity client list. They have made one of one designs for Lil Pump, Young Thug, Belly, 6ix9ine, Corey Shapiro etc. They don’t stop there though, their most recent piece of dread jewelry was worn by Juice WRLD and Trippie Redd. The 3 constantly get asked for their clothing to be sold in various stores but they have only chosen one, LUISAVIAROMA.
Spread the word
If having celebrities wearing your clothing isn’t enough, Lonparny also announces their drops and collaborations on Instagram & Facebook. The amount of success they have had is truly outstanding considering the fact that Lonparny was created in 2017. The amount of time and patience the 3 have is incredible. Not only are they passionate about what they do but they actually believe in it which is a huge reason for their major success.