Has Ivanka Trump destroyed her brand and her business?
Ivanka Trump. She’s beautiful, talented, driven, successful, and wealthy. She has a first name that makes you take notice. In addition to running the Trump Organization alongside her brothers and co-founding the Trump Hotels which is one of the fastest growing luxury hotel companies in the world, she is a wife and mother of three.
She has even launched her own namesake brand, Ivanka Trump, selling shoes, clothing and handbags. Ivanka founded her fashion brand and IvankaTrump.com which is described as the ultimate destination for women who work. The fashion, jewelry and digital lifestyle enterprise, launched in 2007, generated $100 million in revenues in the last fiscal year, according to G-iii, the apparel business that manufactures and distributes Ivanka’s merchandise.
She says that her mission is to “empower women to architect lives that they love, lives that are uniquely their own and not based on the expectations of anyone other than themselves.”
So what’s the issue? Empowering women is a great thing, right? It’s her father and her continued support of his campaign.
As Donald Trump faces rising sexual assault allegations, he reportedly is also harming his daughter's business.
Shoppers are now boycotting her clothing and accessories line using the hashtag #grabyourwallet (a reference to her father’s language in the “hot mic” tape) but it’s not just her wares they are refusing to buy. They are opting not to shop at the retailers that carry her products.
In a statement to the business magazine Fast Company, Ivanka Trump called her father's comments "clearly inappropriate and offensive." Still, Coulter has said that she was compelled to boycott the fashion line because Ivanka Trump has always positioned her site for #WomenWhoWork.
Other reports state that the entire Trump brand has suffered. According to the Los Angeles Times some of Trump’s wealthy tenants are uncomfortable living in properties with his name on them and would like it to be removed. The paper quoted one person as saying, “I used to tell people I lived in Trump Place. Now I say I live at 66th and Riverside Boulevard. He has a mouth like a sewer.”
Trump’s hotels are suffering, too. Los Angeles Dodgers star Adrian Gonzalez refused to stay with the team at the Trump hotel in Chicago during the National League playoffs, in protest against Trump’s campaign.
But Over to You
I want to hear what you think. America has always had a short memory. Is this a temporary setback or will she weather the storm? Will Ivanka’s own business endeavors survive her father’s run for the white house?
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Johnston Osburn is a Career and Life Coach who helps people turn dreams into realities. After years as a Global Talent Acquisition Professional, she realized how frequently people limit themselves because they lack belief in their abilities. They are afraid to dream, let alone dream big. [...]