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#GrabYourWalletand#BoycottIvanka:WomenturnonIvankaTrump

Jan Johnston Osburn
Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
12mo Washington, DC, United States Story
#GrabYourWallet and #BoycottIvanka: Women turn on Ivanka Trump

Has Ivanka Trump destroyed her brand and her business?

Ivanka Trump. She’s beautiful, talented, driven, successful, and wealthy.  She has a first name that makes you take notice.  In addition to running the Trump Organization alongside her brothers and co­-founding the Trump Hotels which is one of the fastest growing luxury hotel companies in the world, she is a wife and mother of three.

She has even launched her own namesake brand, Ivanka Trump, selling shoes, clothing and handbags. Ivanka founded her fashion brand and IvankaTrump.com which is described as the ultimate destination for women who work. The fashion, jewelry and digital lifestyle enterprise, launched in 2007, generated $100 million in revenues in the last fiscal year, according to G-iii, the apparel business that manufactures and distributes Ivanka’s merchandise.

She says that her mission is to “empower women to architect lives that they love, lives that are uniquely their own and not based on the expectations of anyone other than themselves.”  

So what’s the issue?  Empowering women is a great thing, right?  It’s her father and her continued support of his campaign.

#GrabYourWallet

As Donald Trump faces rising sexual assault allegations, he reportedly is also harming his daughter's business.

Shoppers are now boycotting her clothing and accessories line using the hashtag #grabyourwallet (a reference to her father’s language in the “hot mic” tape) but it’s not just her wares they are refusing to buy.  They are opting not to shop at the retailers that carry her products.  

In a statement to the business magazine Fast Company, Ivanka Trump called her father's comments "clearly inappropriate and offensive." Still, Coulter has said that she was compelled to boycott the fashion line because Ivanka Trump has always positioned her site for #WomenWhoWork.

Other reports state that the entire Trump brand has suffered.  According to the Los Angeles Times  some of Trump’s wealthy tenants are uncomfortable living in properties with his name on them and would like it to be removed. The paper quoted one person as saying, “I used to tell people I lived in Trump Place. Now I say I live at 66th and Riverside Boulevard. He has a mouth like a sewer.”

Trump’s hotels are suffering, too. Los Angeles Dodgers star Adrian Gonzalez refused to stay with the team at the Trump hotel in Chicago during the National League playoffs, in protest against Trump’s campaign.

But Over to You

I want to hear what you think. America has always had a short memory. Is this a temporary setback or will she weather the storm? Will Ivanka’s own business endeavors survive her father’s run for the white house?

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10 comments

  • Bird Lady
    Bird Lady Writer. Dreamer. Lawyer. Yes, a lawyer.
    12mo ago

    I think Ivanka will continue to thrive after the election.

    I think Ivanka will continue to thrive after the election.

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      12mo ago

      So do I. I think that this is a temporary downshift for her but I think she will come out just fine on the other end. People tend to forget and emotions die down over time. We’ve seen some amazing comebacks by people who have hit rock bottom and she is far from being on rock bottom! That being said, I certainly support the right to peaceful protest. If you don’t like something, don’t buy it. I think more people should take action for what they believe. No, I’m certainly not the marketing expert but I don’t think she will be impacted in the long run.

      So do I. I think that this is a temporary downshift for her but I think she will come out just fine on the other end. People tend to forget and emotions die down over time. We’ve seen some amazing comebacks by people who have hit rock bottom and she is far from being on rock bottom! That being said, I certainly support the right to peaceful protest. If you don’t like something, don’t buy it. I think more people should take action for what they believe. No, I’m certainly not the marketing expert but I don’t think she will be impacted in the long run.

  • Courtney Dercqu
    Courtney Dercqu Influencer
    12mo ago

    Great post! Honestly, I feel that this won't set her back too much after the election. Although she is supportive of her fathers campaign, I look at them to be separate issues. I've always loved her fashion brand.

    Great post! Honestly, I feel that this won't set her back too much after the election. Although she is supportive of her fathers campaign, I look at them to be separate issues. I've always loved her fashion brand.

  • Dr Maritza Baez
    Dr Maritza Baez Love. Wellness. Connection
    12mo ago

    I think those who support her will continue to do so. For those who never had her on their radar, she still won't be on their radar and she won't gain new customers

    I think those who support her will continue to do so. For those who never had her on their radar, she still won't be on their radar and she won't gain new customers

  • JoAnne Bennett 78

    My late parents -- my adoptive mother and my stepfather were a lot like Ivanka's father, Trump. They had a lot of money and flaunted their material possessions as if that was all there is to life. Even as a little girl, I remember hearing my role models say that everyone else was in the wrong and that they were either being sued or suing someone to get even. I am still learning about their many business investments I knew nothing about... an oil refinery, convalescent home, and winery, etc. This election has been especially difficult for me because it triggered years of emotional and verbal abuse by my adoptive mother. Hillary reminds me of my adoptive mother's demeanor with her stoic, untouchable, and you are left wondering who she really is. I continue to hear stories about my parents and how many people my narcissistic adoptive mother deliberately hurt with such a vengeance. I find myself continuing to say I am so sorry because that is not who I am. I truly believe one day Ivaka's father's poor choices in how he looks down and bullies so many people with his hate and disrespect will catch up with her. My hope and prayer is that she won't get a cold heart like her dad and will figure out before it's too that having all the money in this world can't buy love and happiness.

    My late parents -- my adoptive mother and my stepfather were a lot like Ivanka's father, Trump. They had a lot of money and flaunted their material possessions as if that was all there is to life. Even as a little girl, I remember hearing my role models say that everyone else was in the wrong and that they were either being sued or suing someone to get even. I am still learning about their many business investments I knew nothing about... an oil refinery, convalescent home, and winery, etc. This election has been especially difficult for me because it triggered years of emotional and verbal abuse by my adoptive mother. Hillary reminds me of my adoptive mother's demeanor with her stoic, untouchable, and you are left wondering who she really is. I continue to hear stories about my parents and how many people my narcissistic adoptive mother deliberately hurt with such a vengeance. I find myself continuing to say I am so sorry because that is not who I am. I truly believe one day Ivaka's father's poor choices in how he looks down and bullies so many people with his hate and disrespect will catch up with her. My hope and prayer is that she won't get a cold heart like her dad and will figure out before it's too that having all the money in this world can't buy love and happiness.

    • Jan Johnston Osburn
      Jan Johnston Osburn Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities
      12mo ago

      Thank you for commenting, JoAnne. I certainly hope that people do not judge you for your parent's actions. What they did is on them and I hope people understand that is not you.

      Thank you for commenting, JoAnne. I certainly hope that people do not judge you for your parent's actions. What they did is on them and I hope people understand that is not you.

    • Jennifer Arcuri 81

      So your adoptive parents are stoic and untouchable criminals? Did they never work for their money either? I'm not sure I find Hillary Clinton the billionaire relatable as she has never been middle class nor has a real job.

      So your adoptive parents are stoic and untouchable criminals? Did they never work for their money either? I'm not sure I find Hillary Clinton the billionaire relatable as she has never been middle class nor has a real job.

      • JoAnne Bennett 78

        Yes, my adoptive mother was stoic and untouchable. Both my adoptive mother and stepfather thought they were above the law, too. Not only in their business transactions but how my adoptive mother managed to get me in the first place ... an illegal adoption. But I don't know why my comment to Jan could ever be misconstrued. My adoptive mother reminds me a lot of Hillary's Clinton's demeanor.

        Yes, my adoptive mother was stoic and untouchable. Both my adoptive mother and stepfather thought they were above the law, too. Not only in their business transactions but how my adoptive mother managed to get me in the first place ... an illegal adoption. But I don't know why my comment to Jan could ever be misconstrued. My adoptive mother reminds me a lot of Hillary's Clinton's demeanor.

  • IdeaMind
    12mo ago

    This story pains me, but I'm glad you brought this issue to my attention. Thank you, Jan. I have trouble understanding why anyone would hold someone accountable to the actions of a person in their family, (especially if they have denounced the bad actions of their family member). We don't have complete control over adult children & spouses; little control over siblings / cousins / aunts & uncles; and usually no control over the actions of our parents. But I suppose there will always be people who lie in wait to put others down, finding any possible excuse they can. Every time I see Ivanka during this election, I marvel at how she maintains her composure while walking a very, very fine line between standing for what is right and supporting her family. I honestly cannot imagine what her days are like right now. 'Has to be brutal. I hope we can all strive for an empathetic attitude toward our sisters and stop to think what it would be like to "walk a mile in her shoes" before we take action to condemn or harm the reputation of another.

    This story pains me, but I'm glad you brought this issue to my attention. Thank you, Jan. I have trouble understanding why anyone would hold someone accountable to the actions of a person in their family, (especially if they have denounced the bad actions of their family member). We don't have complete control over adult children & spouses; little control over siblings / cousins / aunts & uncles; and usually no control over the actions of our parents. But I suppose there will always be people who lie in wait to put others down, finding any possible excuse they can. Every time I see Ivanka during this election, I marvel at how she maintains her composure while walking a very, very fine line between standing for what is right and supporting her family. I honestly cannot imagine what her days are like right now. 'Has to be brutal. I hope we can all strive for an empathetic attitude toward our sisters and stop to think what it would be like to "walk a mile in her shoes" before we take action to condemn or harm the reputation of another.


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Jan Johnston Osburn
Mogul Influencer | Career & Life Coach | Helping People Turn Dreams into Realities

Johnston Osburn is a Career and Life Coach who helps people turn dreams into realities. After years as a Global Talent Acquisition Professional, she realized how frequently people limit themselves because they lack belief in their abilities. They are afraid to dream, let alone dream big. [...]

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