“Getting yourself out there”—it’s advice we hear all the time, but all too often it’s nebulous. What’s out “out there” and how do we do it in a way that’s productive? On this week’s episode of What Women Want Talk Radio we discussed the branding strategies of businesses large and small with experts Pamella Horton and Susan Gunelius. Our riveting discussion unpacked more than just brand strategy. We delved into to recent campaigns from companies like Campbell’s Soup and Pepsi as well as discussed influencer and content marketing—and so much more.
Pamella Horton is the founder of Maven’s Connections. Maven’s Connections is devoted to employers and employees – connecting them with revolutionary enhancement benefits, employee engagement resources, wellness & lifestyle programs that are based in neuroscience and positive psychology that address the unique challenges employers face, from recruitment, retention, burnout, sick care costs, absenteeism, employee participation and morale. She has years of experience with marketing and branding businesses large and small.
Susan Gunelius is President & CEO of KeySplash Creative, Inc., a marketing communications company and branding consultancy, and she is Founder and Editor in Chief of WomenOnBusiness.com, a blog dedicated to helping women succeed in the business world. Susan has authored 10 books about marketing, branding, social media, copywriting, and technology, and her eleventh book, The Ultimate Guide to Email Marketing, will be released in May 2018.
What Women Talk Radio is hosted by Mogul Influencer Judy Goss.
Producer and actress Kristin West is a Texan talent with cosmopolitan appeal. Raised in rural south Texas, West’s training includes the Globe Theatre in London, the American Academy of Dramatic Arts and the University of Texas Semester in Los Angeles Program. West graduated from the University of [...]