From July 5th through the 8th, New Orleans, Louisiana celebrates the excellence of Black women and Black culture at the 2018 ESSENCE Festival.
For over two decades, ESSENCE Fest has served as the undisputed Black Girl Magic hub and summer meet up spot for droves of Black women—and the men who love them—to reunite in the name of sisterhood, empowerment, inspiration and an all-around unforgettable weekend like no other. 2017 even saw thousands of returning and first-time attendees begin putting their plans in motion to attend this year's Festival as early as August of last year, with many hotels across the city and surrounding areas nearly sold out in record time.
In addition to the excitement around the evening concert line up featuring over 80 of the biggest names in music, many of this year's Festival attendees are most looking forward to the enriching and unique combination of experiences happening during Festival's daytime Conference & Expos.
Taking place at the Ernest N. Morial Convention Center from 9:30AM - 5:30PM on Friday, Saturday and Sunday, this year's daytime Conference & Expo experiences will feature conversations, keynote addresses and interactive exchanges led by over 25 of the most influential voices in business, politics, entertainment, activism, beauty, fashion, health & wellness and more.
In a recent poll, 99% of responsive Festival attendees expressed interest in health & wellness, while 98% will target experiences tied to personal empowerment, 96% are most interested beauty & style and 95% will look to take part in experiences touching on community activism.
With millennial attendance also expected to see a significant spike this year, over 70 percent of Festival-goers are also looking forward to streaming ESSENCE Fest content through the ESSENCE digital and social platforms.
See below for some of the most popular words attendees are using to describe this year's Festival, along with a few amazing quotes from festival-goers, and then be sure to join us for the 2018 ESSENCE Festival presented by Coca-Cola, happening July 5-8 in New Orleans.
Janet Jackson is set to play the Main Stage at the Mercedes-Benz Superdome on Sunday, July 8, at Essence Fest 2018 for the close of the festival.