Today the American Basketball Association inc. & EAE Management Group inc. announced a new dynamic multifaceted partnership that will span & merge the world’s of sports, music, radio & television. One major key components of the ABA/EAE partnership is the ability to fuse sports(primarily basketball) with music & entertainment to create a new sound and look for young America. Another key component is the ability for both companies to expand the visibility of indie musicians & ABA basketball players through radio & TV.
“EAE Management Group manages & controls 30 plus radio stations nationwide as well as managing Amada Records/Que Records/Capitol Music Group & the ABA has over 100 teams nationwide. With all 30 of those radio stations being in key ABA markets it’s a perfect fit” stated ABA CEO Joe Newman. This next generation strategic partnership will drive growth, accelerate innovation & fuel the needs of today’s ever changing sports & music scenes on a national level and bridge the gap of the industries.
2010-11-National-Treasures-Basketball-ABA-Legends-Autographs-Julius-ErvingABA Media & Ent CEO and ABA Spokesperson Tjuan Benafactor said “This is a groundbreaking deal. Im really excited for the league & the players as well as for the artist that will be able to launch or expand their careers on a national level do in large part to our new partnership. For a musician not to only get radio play on BDS stations tracked by Nielson Soundscan but to also have a live performance on FUBU-TV, Verizon, Dish or any of our ABA broadcast offerings is just insane when you think about the number of eyes & ears the artist will be exposed to.” The ABA is not only the largest professional sports league in the US, it is the most diversified, with over 75% of its teams owned by African-Americans, Hispanics, Asians, women, Native Americans, and disabled.
“We are pleased to be partnering with the ABA & to be ushering in a new era of music & sports. The ABA has always been identified with excellence both on & off the court & we are confident the ABA will continue to put a great product on the court night in & night out. EAE Management Group is excited to bring top tier emerging artist as well as known national artist & Grammy nominated/Grammy winning producers into the mix of ABA games and to sports fans across the country & around the world.” stated EAE Programming Director DJ Paycheck.
The first offering from the partnership is the Halftime show POWERED BY AMADA RECORDS/CAPITOL MUSIC GROUP.