What’s your backstory?
I am an entrepreneur at heart. I love launching and scaling businesses. My main focus is Parcon, but I have also worked with my team to create and launch our own brands such as Bota Hemp and Matic Reach.
Before launching Parcon, I spent time as the Digital Strategist for a full service marketing and advertising agency where I worked with clients in many sectors including food and beverage, apparel and telco. Prior to that, I was also the CMO of tech and entertainment industry startups. My professional journey prior to my marketing and media career, included time as an executive in the real estate investment banking, medical devices and construction equipment industries. I always say there are very few industries that I have not touched in some way. I am passionate about scaling companies that are sustainable or sellable.
I am a former college athlete (I was a left handed pitcher at William & Mary) and naturally competitive. This means I spend my days (and nights) solving complex problems and finding strategic asymmetries to beat the competition. Every morning (and sometimes evenings) this means practicing Brazilian Jiu Jitsu.
If someone would want to emulate your career, what would you suggest are the most important things to do?
Don’t emulate the career of another person. Figure out the priority for you and curate examples from the best in business and life. If you want a list of things that have helped me…
- Get comfortable with hearing and saying no.
- Problem solving is not always linear.
- Listen closely. Question everything.
- Shake as many hands as you can – meeting a variety of people best to understand people
- Show up. On time. (My Dad always told me “15 minutes early is 10 minutes late.”) Now you know how I value time.
- Don’t be afraid to start! Even if it is a side hustle. (In fact, I highly recommend the testing process with a side hustle.)
What are the most exciting projects you are working on now?
Scaling companies in the CBD industry. The CBD space is on fire and we have a premium product focused on the active lifestyle - Bota Hemp.
Parcon has a phenomenal team and client roster. I am thrilled to show up every day to an amazing group of professionals focused on doing purposeful work.