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Nicole Clarke
7mo New York, NY, United States Story
BONTA Hydration Launches at Expo West in Anaheim, California

Everyone is waiting for the next new beverage and here it is. Bonta Hydration, the world's first bottled water infused with the vital antioxidants and phytonutrients of the Mediterranean Diet, made its official launch at Natural Products Expo West in Anaheim, CA, on March 9. The Natural Products Expo West is the largest natural, organic and healthy products conference in the world! This event brings together over 3,000 natural food & beverage products from all over the world under one roof. This year the show attracted a record breaking 80,000 attendees. This was Bonta Hydration’s first opportunity to present their pioneering beverage to the nation's top wholesalers, retailers, and distributors who received it with unanimous praise for its refreshing taste and health benefits.

This was Bonta Hydration opportunity to present the world's first bottle water infused drink to the nation's top wholesalers, retailers, and distributors. Italian for “goodness,” Bonta is an innovative, all natural, low calorie beverages that represents an exciting new category of functional beverages. The Bonta line will be available in four flavors, with each tied to an important wellness area: Inflammation (Blood Orange), Longevity (Cherry), Immunity (Blueberry), and Radiance (Lemon Ginger). Bonta Inflammation blend includes antioxidants and polyphenols from blood oranges, pomegranates, and turmeric – one of the leading herbs recommended by researchers and scientists for reducing inflammation and fighting disease. Bonta Longevity blend includes antioxidants and polyphenols from cherries and grape seed extract plus more lycopene than 32 tomatoes. These ingredients combined with elderflower extract make up a powerful antioxidant blend that protects the body from oxidative stress.

Bonta Immunity blend includes antioxidants and polyphenols from blueberries, pomegranates, and olive fruit. With more vitamin C than 6 pomegranates, this blend helps reduce stress and strengthen your immune system. Bonta’s Immunity blend also provides consumers with high amounts of vitamins C, E, B3, B6, and B5. Bonta Radiance blend includes vital antioxidants and polyphenols from lemon, ginger, and chamomile. Combined with the powerful ingredients beta carotene, white tea extract, and marigold extract. Bonta Radiance blend helps skin and nails look and feel beautiful.

Ranked in 2017 by US News & World Report as one of the top two best diets for overall health and healthy eating, the Mediterranean diet has long been touted by scientists and researchers as the best diet to follow for heart health and the prevention of major chronic diseases. The traditional Mediterranean diet calls for high consumption of fruits, vegetables, nuts, olive oil, and fish with low consumptions of red meat, alcohol, and processed foods.

Bonta Hydration takes the best parts of the diet and infuses it into four delicious, refreshing all natural beverages, with 80% of the ingredients sourced directly from the Mediterranean.  At 30-35 calories per 16.9 oz bottle, 2g of cane sugar, and no artificial ingredients, drinking Bonta is a choice consumers can feel good about.

“In the past years, I had become increasingly aware of the power of food and that it really made the difference between wellness and illness,” said Royce Pinkwater, Founder, CEO, and lifelong foodie. “I consciously ate according to the Mediterranean Diet, which I had first discovered in Italy many years ago. It was the most delicious way to eat and kept my weight and overall great health just where I wanted them to be. The Bonta research team discovered that, although the Mediterranean diet is widely acknowledged to be the healthiest way to eat, there is no beverage to date that is based on its very healthy nutrients. We saw an opportunity to bring a very special product to market and, with the help of the top food and beverage laboratory in the US, created Bonta. We are very excited that Bonta is the groundbreaking, innovative beverage that delivers the results we hoped for.”

PHOTO CREDIT: Daria Nagovitz

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