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A#DayintheLifeInNYCAsASocialMediaCoordinator

Samantha O'Brochta
Samantha O'Brochta Creative Digital & Social Media Strategist
over 2 years New York, NY, United States Story
A #DayintheLife In NYC As A Social Media Coordinator

Name: Samantha O'Brochta

Age: 25

Home city/ country: Grew up in the beautiful Pacific Northwest (but spent a lovely year in London before moving to NYC)

Current Occupation: Social Media Coordinator (and a travel blogger on the side)

Time I wake up: 8:30-9am (I know, super late, but I don't have to go into work until 10:30 or 11am)

First thing I do in the morning: Check the social media accounts for work.

My typical breakfast:  I am very lucky that my office is stocked with cereal, fruit, yogurt and bagels, so I usually wait until I get there to eat my breakfast.

Here's what my morning commute is like:  I take the subway from Brooklyn into Manhattan, which can take anywhere from 30-50 minutes depending on the train service that morning (and if I choose to transfer trains or be lazy and stay on the slower one the entire way there).

I spend most of my day doing: I'm on a team that does social media for a well-known personality, so my day is spent making sure everything that goes out is perfectly crafted and not going to get our client in trouble with their 10 million fans. I also spend a lot of time at work finding silly cat memes and writing puns.

After work, I like to: I just head home and usually continue to do work (social media never sleeps) and watch Netflix. Although, I am on an improv team and we have practices once a week and are starting to try to perform on other nights, so I might get busier again soon. I'm also a travel blogger, so I spend time writing posts and editing photos almost every day.

A fun night for me includes: It used to be going out on the town, but nowadays it's ordering delivery with my boyfriend, fighting over what movie we're going to watch, and then eating and drinking wine while watching Netflix together on the couch.

Time I go to sleep: I fall asleep between midnight and 1am.

Last thing I do at night: I've been trying to grow my Instagram following (@callmeadventurous for anyone interested) so lately I've been uploading a few photos right before I fall asleep so I can see how many likes and followers I've gained in the morning. I can't get social media out of my routine.

My favorite thing to do for fun: Traveling is the best thing I get to do.

My biggest fear right now: Reapplying for grad school in London. I'm worried since I dropped out of my last program, that it might be hard to get into another, so I hope that's not the case.

My biggest hope right now: To become a full-time freelancer so I can live a digital nomad life.

Someday I'd like to do: I want to spend 3 months to a year in South East Asia.

The biggest challenge I have overcome so far: Learning to love myself. I've always been overweight, so I had major self-confidence issues for most of my life, but in the past 5 years, I've finally pushed aside much of my low esteem so I could love myself no matter what.

The biggest challenge I hope to overcome: Trying to figure out the balance between a semi-traditional life and the crazy ideas I have. I don't want a normal life path of job-marriage-kids. I don't want kids, or to have a job I stay at for 40 years, or even a real urge to get married, which unnerves a lot of people. I want to travel, live abroad, work remotely and not own a car or house. But at the same time, I like the idea of having a home base, maybe a dog or cat and being with a partner for our whole lives. So I don't know how I'll combine the two lifestyles at the moment.

Being a woman is wonderful because: We get to have a wide-range of emotions that flow naturally through us, and our curves and bodies are so beautiful. 

Being a woman is a challenge because: Men don't take us seriously or get mad when we try to fight back, but that's just ignition for our continued feminism fight.

What's one thing people don't understand about your culture that you'd like to clarify to the international community?: There are a lot of unintelligent Americans, but there's also people in this country who aren't ignorant and do want to know more about the world. So don't assume all of us are "the worst," because there's probably many more with open minds than you'd think.

What's your favorite meal or recipe that is a specialty of your culture?: I think most "American food" is stolen from other cuisines, but at the end of the day, I love sitting down with a good ol' cheeseburger and fries.

If you could ask the Mogul community anything, what would it be?: Are you getting a chance to live your dreams, and if something is holding you back from doing so, what can you do to change your situation?

I am a Mogul because: I have many talents that I can pull from to create a life for myself full of art and comedy.


5 replies

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  • Courtney Dercqu
    Courtney Dercqu Influencer
    over 2 years ago

    "We get to have a wide-range of emotions that flow naturally through us, and our curves and bodies are so beautiful." - This is totally becoming my new mantra! In response to your question to the Mogul community: "I'm getting to where I need to be to live my dream. Not that my life is terrible by any means. I've got a decent job, loving relationship, swanky apartment that's too small to fit all the stuff I *desperately* want to buy, plus I write in my spare time which is my entire life in one sentence. Living my dream has always meant the end result, but I'm lately starting to understand that living the dream means you chase after what you want, no ifs, ands, or buts about it. So yeah, I guess I'm living the dream in a lot of ways." Your self-esteem is truly inspiring me. In our society, it can be hard to be accepting of ourselves, both inside and out. What made you finally stop caring about what others' thought? I'm definitely struggling with that right now. Also - I followed you on Instagram!

    "We get to have a wide-range of emotions that flow naturally through us, and our curves and bodies are so beautiful." - This is totally becoming my new mantra! In response to your question to the Mogul community: "I'm getting to where I need to be to live my dream. Not that my life is terrible by any means. I've got a decent job, loving relationship, swanky apartment that's too small to fit all the stuff I *desperately* want to buy, plus I write in my spare time which is my entire life in one sentence. Living my dream has always meant the end result, but I'm lately starting to understand that living the dream means you chase after what you want, no ifs, ands, or buts about it. So yeah, I guess I'm living the dream in a lot of ways." Your self-esteem is truly inspiring me. In our society, it can be hard to be accepting of ourselves, both inside and out. What made you finally stop caring about what others' thought? I'm definitely struggling with that right now. Also - I followed you on Instagram!

    • Samantha O'Brochta
      Samantha O'Brochta Creative Digital & Social Media Strategist
      over 2 years ago New York, NY, United States

      Thanks!!! I still have to work on my confidence every day and I do still let what people think affect me, but I followed a bunch of plus size fashion bloggers who are amazing and they gave me proof that you don't have to fit "the norm" to be beautiful and I took my inspiration from them :)

      Thanks!!! I still have to work on my confidence every day and I do still let what people think affect me, but I followed a bunch of plus size fashion bloggers who are amazing and they gave me proof that you don't have to fit "the norm" to be beautiful and I took my inspiration from them :)

      • Courtney Dercqu
        Courtney Dercqu Influencer
        over 2 years ago

        I love it. So inspiring! Also - your instagram.....totally awesome! I'm looking to rev up my Instagram game. Do you have any advice?

        I love it. So inspiring! Also - your instagram.....totally awesome! I'm looking to rev up my Instagram game. Do you have any advice?

        • Samantha O'Brochta
          Samantha O'Brochta Creative Digital & Social Media Strategist
          over 2 years ago New York, NY, United States

          High-quality photos, using the maximum amount of hashtags allowed, posting multiple times a day, and following back everyone.

          High-quality photos, using the maximum amount of hashtags allowed, posting multiple times a day, and following back everyone.

      • Courtney Dercqu
        Courtney Dercqu Influencer
        over 2 years ago

        I love it. So inspiring! Also - your instagram.....totally awesome! I'm looking to rev up my Instagram game. Do you have any advice?

        I love it. So inspiring! Also - your instagram.....totally awesome! I'm looking to rev up my Instagram game. Do you have any advice?


Samantha O'Brochta
Creative Digital & Social Media Strategist

I’m Samantha, my friends call me Sam and baristas mistake me as “Sim.” I live in New York City, work in social media, write and photograph for various sites, and do comedy and improv on the side. I have an affinity for traveling the world, watching British comedy, making people laugh, dancing alone [...]

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