If you are starting your own business, or are already in business for yourself, you know that one of the most important aspect of any business is marketing. In order to be successful in your marketing efforts, you need to use the right tools that will help you to analyze what you are doing and help you choose the best marketing for your brand and business. Today we are going to take a look at six marketing tools every entrepreneur should know about.
You need to know which keywords to use in your SEO and PPC marketing strategy, and how to use them. This is where a keyword suggestion tool and an optimization tool can come in handy. Ubersuggest is both of these tools in one (and more). It will help you find the right keywords, let you see how competitors are doing with their keywords, and much more. Ubersuggest is free to use, unlike other keyword suggestion tools, and it grabs information from Google Analytics and Webmasters tools without your having to login.
This is a platform that is designed specifically and exclusively for iOS, and can be used on the iPhone, iPad, and iPod Touch. It is a tool that is going to help with lead capturing, but it is also so much more. Zuant is completely customizable, and offers plenty of features that are going to help increase the successes of your marketing efforts, including integrations, badge scanning, live reporting, and more. There is a literature showroom where you can present your digital content, and this tool allows you to easily work offline.
If you really want to supercharge your marketing and outbound sales, this is a tool that you need to learn more about. It adds artificial intelligence to the entire sales process, analyzing linguistic and numeric data to find patterns that will help you to fine-tune your marketing efforts. It collects proprietary data that helps to better predict your marketing needs, and it provides predictive leads as a service for most marketing tools, including CRM’s.
If you have inventory, you need a way to be able to keep track of it, so you know what you are sales look like, and can create accurate sales forecasts. inFlow is a great tool to have in your arsenal, because it lets you take care of all inventory-related tasks, including printing invoices, accounting and crunching numbers, re-ordering items, ramping up sales, writing up sales orders, buying more inventory, and much more.
Here you will find the tools you need to increase your customer base. You can choose ConvertPlus, which is an all in one WordPress plugin, or ConvertPro, which helps you to get the most value from the regular daily traffic to your website. The tools work well, and they are easy to use, even for beginners. The ConvertPlug tools are created by a team of developers, designers, writers, artists, and marketers to give you the best possible experience.
Here is a tool that is ideal for both brands and agencies. You can use it to create quality coverage, as well as increase your business contacts, automate PR reporting, and even benchmark against your brand competitors. For agencies, TrendKite helps you to be able to justify PR investments, and get rid of manual workflows. You will have measuring, monitoring, and reporting tools at your fingertips. There are also many valuable resources available, including e-books, videos, and more.