Search engine optimization (SEO) and search engine marketing (SEM) are constantly adapting to meet the evolution of search engine algorithms. Each time Google updates their algorithms, for example, it’s important for website owners and digital marketers to adjust their methods in accordance if they want to stay current and up to date.
One of the main areas that’s changed a lot over the years is guest posting. Once, it didn’t really matter what your guest post was about, or where it was published, if it had the right keywords and a backlink. Today, however, the process is a little more complicated, as Google have seriously upped their spam filter and look for quality above all else.
So, what can you do to create guest posts that get the results you want? Let’s find out.
Tip #1. Write for People, Not Search Engines
When creating guest posts, many business and blog owners get so caught up with trying to get the keywords right that they forget about making their content readable to humans. Today, your readers aren’t looking for content that provides little value but mentions the keywords they just searched for at least three times.
The best way to keep the search engines happy when creating guest posts, is to forget about the search engines. Instead, focus on the people who are going to be reading your content. What do they want to know more about? What are their likes/dislikes? Their opinions? Do they have questions that you can answer?
Tip #2. Publish on Relevant Blogs
There’s no point putting together an awesome, informational guest post that’s beautifully written if you publish it in front of a totally uninterested audience. Additionally, if you’re creating content that isn’t relevant to a blog’s readers, there’s a high chance that the blog owner is going to flat out refuse to post it.
Instead, take the time to search for and build strong relationships with bloggers within or closely related to your niche. Another method of using blogs for link building is to collaborate with bloggers and send them products to test in return for a review.
Tip #3. Utilize Various Forms of Content
When creating guest posts, there’s no need to stick to the written word alone. In fact, blog readers today expect a range of different content types to choose from when searching for information.
Use images, videos, infographics, and more to enhance your guest posts and attract more viewers. Video marketing, for example, is steadily rising in popularity, whilst the demand for videos to view online has never been so high. Today, social media newsfeeds are filled with video clips. Providing high-quality video content accompanied by a link back to your website is quickly becoming a popular alternative to traditional written guest posting.
Today, guest posting isn’t just about getting your backlinks out there. A successful guest post needs to grab the attention of the blog’s readership, generate interest in your brand, and offer something new and interesting to your potential customers.