Skills
In MARKETING
my skills include digital marketing
social media marketing and advertising
blog and microblog writing
project management
webinars and webcasts
search advertising
display and native advertising. In WEB & MEDIA
my skills include: web design and development
html and css
seo and sem
wireframe design
Agile software development
Google AdWords
Google DoubleClick. Facebook ad manager
and video production. In CAMPAIGN MANAGEMENT
my skills include: Adobe Analytics
Google Analytics
Tableau
Silverpop
Adobe Campaign
Hubspot
Constant Contact
and Mail Chimp. In CONTENT MANAGEMENT
my skills include: WordPress
Autonomy Teamsite
Microsoft SharePoint
Ektron
Spredfast
Actiance Socialite
Salesforce Marketing
Hootsuite
and LinkedIn Elevate. In DESIGN
my skills include graphic design
UX & UI design
information architecture
responsive design
Adobe Creative Suite
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
and Adobe Premiere. In OFFICE & PRODUCTIVITY
my skills include Microsoft Office
Word
Excel
PowerPoint
Project
Skype / GoToMeeting
Zoom
Google Docs
cloud
CA Agile (Rally)
About me
I'm a dynamic marketing professional who's passionate about helping organizations tell a powerful brand story through the creation and implementation of robust, results-driven digital marketing strategies. My innovative thinking, analytical skills, positive attitude, and disciplined work ethic have bolstered the companies, musicians, and non-profits I've worked with, providing the visionary guidance and tools that enabled them to exceed their goals.
I've been fortunate to work in vastly different industries – Technology, Financial Services, and Arts & Entertainment. Working in senior manager and director-level marketing roles for one of the largest global technology companies (IBM), two of the largest financial companies in the country (Fidelity Investments and John Hancock), managing an up-and-coming pop/rock band, and consulting for a variety of musicians and media professionals has afforded me a unique set of skills and experiences.
My specialties include: 1) strategy and execution in digital marketing, social media, mobile, web, analytics, & SEO, 2) paid media and advertising campaigns in display, native, search, mobile geo-targeting, and social, 3) technical expertise in web, graphic, video, audio, and multimedia design, 4) dynamism, project management, strong communication & motivational skills, and a positive outlook on life.